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International Marketing and the Country of Origin Effect

The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes;

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International Marketing Strategy

addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international;

Vergelijkbare producten zoals International Marketing Strategy

International Marketing Strategy

addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international;

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County of Origin Knowledge- Insights into Consumers' Knowledge

The effect of the country of origin of a product is an important influence in consumers' product evaluations and has been studied for more;

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How NIVEA uses the marketing mix to expand worldwide

explained and the internationalisation process undertaken by NIVEA is analysed. The paper concludes by evaluating the country of origin effect;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

Vergelijkbare producten zoals Global Branding and Country of Origin

Advances in Global Marketing

entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process;

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Country-of-Origin Effects and Competitive Advantage

handelt, welches kunftiger Forschungsaktivitaten bedarf. This paper analyses the concept of Country-of-Origin and Country Image with the purpose;

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Product-Country Images

This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images;

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International Marketing Strategy

international and has been written from the point of view of the firm competing in international markets irrespective of country of origin and;

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Campaign Communication and Political Marketing

such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more * Draws on a variety of international;

Vergelijkbare producten zoals Campaign Communication and Political Marketing

Campaign Communication and Political Marketing

such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more * Draws on a variety of international;

Vergelijkbare producten zoals Campaign Communication and Political Marketing

Product-Country Images

discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. It is a wide;

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International Business Marketing in Emerging Country Markets

: the adaptation of European firms' international marketing of products and projects to local networks and institutions in emerging country;

Vergelijkbare producten zoals International Business Marketing in Emerging Country Markets

International Business Marketing in Emerging Country Markets

: the adaptation of European firms' international marketing of products and projects to local networks and institutions in emerging country;

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Chinese Foreign Direct Investment

effect. Issues explored include the philosophy, objectives and process of inducing FDI, the choice of cities and the country of origin effect.;

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Chinese Foreign Direct Investment

effect. Issues explored include the philosophy, objectives and process of inducing FDI, the choice of cities and the country of origin effect.;

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Country of Origin Effect and Reputation of Spanish Brands

Country of origin effect is one key factor, often ignored, of brands. In today's business world, companies need to understand the;

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The Trans-Oceanic Marketing Channel

, between their country of origin and consumer markets, this book analyzes the roles of different actors in trans-oceanic trade, inherent;

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Foreign Languages in Advertising

, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and;

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Foreign Languages in Advertising

, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and;

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Der Country-of-Origin Effekt und seine Moeglichkeiten im internationalen Marketing zum Imagetransfer

Vergelijkbare producten zoals Der Country-of-Origin Effekt und seine Moeglichkeiten im internationalen Marketing zum Imagetransfer

Country of Origin Effect

of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can;

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Marketing of a Foreign Automotive Brand

automaker - in Taiwan through the analysis of its marketing strategy. Consumer culture theory and country-of-origin effects are used in this study;

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International Marketing and Purchasing

of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country;

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International Marketing

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance;

Vergelijkbare producten zoals International Marketing