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How NIVEA uses the marketing mix to expand worldwide

of the strategy that NIVEA follows to introduce its product in different markets worldwide. It is discussed to which extent the company choses to;

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Developing an Internet Marketing Mix Matrix

The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as;

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How Starbucks uses the marketing mix to achieve competitive advantages in the UK

is to analyse the way in which each element of Starbucks' marketing mix contributes to achieve sustainable competitive advantage in the UK;

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Intercultural Marketing. The Impact of Culture on the Marketing-Mix

? How important is the impact of culture on marketing-mix? The presented paper will provide some preliminary answers to these questions with an;

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Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising

Brand Communication of Nivea. How Nivea Creates Its Brand and Product Awareness, Popularity, and Acceptance Through Selected Aspects of Its;

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Marketing Public Sector Services

The book sets out key principles of marketing and applies them to the public sector. The content includes the marketing mix, how to develop;

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The Rhetoric and Reality of Marketing

This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around;

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The Marketing Casebook

Marketing Casebook uses fully cross-referenced short and full cases and theory notes to present the key elements of marketing. By looking at the way;

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Event Marketing

What is the role of events in the marketingcommunication mix? What goals can be legitimatelyattributed to events? How to use eventsto;

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Foundations of Marketing

This contemporary introductory text explores the key areas of marketing within an international context. Moreover it seeks to expand the;

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Fundamentals of Marketing

Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business;

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Channel Strategies and Marketing Mix in a Connected World

This book aims to revisit the traditional interaction between channel strategies and the marketing mix in a connected world;

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Channel Strategies and Marketing Mix in a Connected World

This book aims to revisit the traditional interaction between channel strategies and the marketing mix in a connected world;

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The Complete Marketer

What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic;

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Strategic Marketing

in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a;

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Strategic Marketing

in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a;

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Standard Grade Business Management Success Guide

This title delivers a highly visual approach to revision. Essential course content at General and Credit level is delivered for the five;

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Strategic Marketing Management (Rle Marketing)

' in the marketing 'armoury' and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated;

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Strategic Marketing Management (RLE Marketing)

' in the marketing 'armoury' and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated;

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...And the Clients Went Wild!

, or personal sales skill, the goal is to win, right? * Find real-life examples of success from some of today's best businesses * Shows how to;

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Managing for Marketing Excellence

branches of the company, and uses case examples to demonstrate how the theories can be implemented.;

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Developing Successful Marketing Strategies

tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing;

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Markenbindung beim Verbraucher

Marketing-Mix umgesetzt werden konnen, und zur Starkung der Markenbindung beim Verbraucher fuhren sollen. Ein wichtiger Punkt ist hierbei;

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Global Marketing

breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions;

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Global Marketing & Advertising

paradoxes to cross cultural marketing communications Uses the Hofstede model to help readers see how their understanding of cultural relationships;

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Global Marketing And Advertising

-cultural segments to better target consumers across cultures; shows how culture affects strategic issues, such as the company's mission statement;

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How To Become A Marketing Superstar

of all salespeople never ask for the order. If you want to find out how to get and keep customers and make that cash register ring, How to;

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