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Challenges - Global learning in a globalised world. Advertising and Marketing

Challenges - Global learning in a globalised world. Advertising and Marketing is een boek van Schoeningh Verlag Im;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Integrated Advertising, Promotion and Marketing Communications

For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements;

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Handbook of Research on International Advertising

research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;

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Handbook of Research on International Advertising

research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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Global Advertising, Attitudes and Audiences

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The;

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Global Advertising, Attitudes and Audiences

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The;

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising;

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Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition

Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition 8e editie;

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Advertising in MENA Goes Digital

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book;

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Advertising in MENA Goes Digital

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book;

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Global Marketing and Advertising

, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.;

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Global Marketing and Advertising

, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.;

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Global Marketing and Advertising

, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.;

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Integrated Advertising, Promotion And Marketing Communications With Mymarketinglab

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at;

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Global Marketing And Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Global Advertising Practice in a Borderless World

environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends;

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Global Advertising Practice in a Borderless World

environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends;

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