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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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The Handbook of International Advertising Research

directions and agendas for future research. * Fills the existing gap between the rapid growth in scholarly research on international advertising and;

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on;

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Handbook of Research on Narrative Advertising

. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and;

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Routledge Handbook of Political Advertising

of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content;

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Routledge Handbook of Political Advertising

of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;

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Advances in Advertising Research (Vol. VII)

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and;

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Handbook of Consumer Psychology

at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well;

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The SAGE Handbook of Advertising

based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment;

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Practical Guide to Comparative Advertising

perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence;

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New Directions In International Advertis

, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international;

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Dynamics of International Advertising

environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed - from research and;

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Dynamics of International Advertising

environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed - from research and;

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The Advertising Handbook

international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or;

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The Advertising Handbook

international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or;

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Advances in Advertising Research (Vol. XI)

alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances;

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Research Handbook on the Law of International Organizations

and the UN. Research Handbook on the Law of International Organizations will be of particular interest to academics and graduate students;

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Research Handbook on the Law of International Organizations

and the UN. Research Handbook on the Law of International Organizations will be of particular interest to academics and graduate students;

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Advertising and Societies

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising;

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Advertising Handbook

those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise;

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Advertising and Promotion

cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues;

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Handbook for International Management Research

second edition, Handbook for International Management Research provides the definitive guide for researchers in international management.;

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Handbook of Qualitative Research Methods for International Business

of qualitative researchers, the Handbook of Qualitative Research Methods for International Business should be on the bookshelves of students and scholars;

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Handbook of Qualitative Research Methods for International Business

of qualitative researchers, the Handbook of Qualitative Research Methods for International Business should be on the bookshelves of students and scholars;

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Dynamics of International Advertising

. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media;

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