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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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The Handbook of International Advertising Research

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on;

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Handbook of Research on Narrative Advertising

. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and;

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Routledge Handbook of Political Advertising

of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content;

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Routledge Handbook of Political Advertising

of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content;

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The Advertising Handbook

international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or;

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The Advertising Handbook

international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or;

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The SAGE Handbook of Advertising

has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far;

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New Directions In International Advertis

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas;

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Handbook of Consumer Psychology

at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;

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Advances in Advertising Research (Vol. VII)

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and;

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Dynamics of International Advertising

environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed - from research and;

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Dynamics of International Advertising

environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed - from research and;

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Advertising Handbook

those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise;

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Advances in Advertising Research (Vol. XI)

in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International;

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Practical Guide to Comparative Advertising

research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist;

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Dynamics of International Advertising

. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media;

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Advances in Advertising Research (Vol. 1)

The goal of the book is to advance more systematic research in the fields of advertising and communication form an international;

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Advances in Advertising Research IX

selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June;

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Advances in Advertising Research VIII

of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference;

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Advertising and Promotion

sustains interest and enjoyment. I read the book from cover to cover in one sitting.'' - INTERNATIONAL JOURNAL OF ADVERTISING

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Advertising and Societies

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising;

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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication

Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which;

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Handbook Of Media Branding

further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within;

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