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Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food;

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Mobile Advertising

A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion;

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Law of Comparative Advertising

This book consists of a careful analysis of the comparative advertising directive,giving background both to the regulation of comparative;

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Personal Branding Strategies The Ultimate Practical Guide to Branding And Marketing Yourself Online Through Instagram, YouTube, Facebook and Twitter And How To Utilize Advertising on Social Media

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Local Online Advertising For Dummies

to win customers Don't miss the free offer from Yodle that comes with this practical guide!;

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Advertising Account Planning

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition;

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101 Ways to Advertise Your Business

Practical tips on advertising products and services simply, effectively, and without a big budget abound in this conversational business;

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An Advertiser's Guide to Better Radio Advertising

tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true;

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Asylum Law and Practice

aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the;

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The Four Day Creative Brief

The Four Day Creative Brief is a practical guide to writing a creative brief - the document used as a spring board to advertising campaigns;

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The Four Day Creative Brief

The Four Day Creative Brief is a practical guide to writing a creative brief - the document used as a spring board to advertising campaigns;

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Comparative Advertising

From auto insurance to ready-to-eat soups and satellite TV services, both national and local advertisers in the United States-and;

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Comparative Advertising

From auto insurance to ready-to-eat soups and satellite TV services, both national and local advertisers in the United States-and;

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Advertising Account Planning

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive;

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Instagram Marketing Blueprint 2021: The Practical Guide & Secrets For Gaining Followers. Becoming An Influencer, Building A Personal Brand & Business & Mastering Social Media Advertising

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Instagram Marketing Blueprint 2021: The Practical Guide & Secrets For Gaining Followers. Becoming An Influencer, Building A Personal Brand & Business & Mastering Social Media Advertising

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Excel 2019 for Advertising Statistics

advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in the workplace, whether or not;

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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades;

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Advertising Campaign Strategy

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION;

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Comparative advertising and price

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Guinness Book of Advertising

This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness;

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The Economist Publications Pocket Guide to Advertising

A glossary of some 400 advertising terms. Written by a British ex-advertising executive. Annotation ;...

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Media Education in the Primary School

Media Education in the Primary School provides a clear, practical guide for teachers on how to approach media education. The author offers;

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Advertising Transformed

Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology;

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Advertising Campaign Strategy

This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A;

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Personalized Digital Advertising

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and;

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The Blueprint for Strategic Advertising

invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will;

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