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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades;

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The Insiders Guide to Exhibition Success

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Advertising Campaign Strategy

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION;

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Guinness Book of Advertising

This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness;

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Mobile Advertising

A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion;

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The Insiders' Guide to Medical Schools 2003/2004

The Insiders' Guide to Medical Schools is for anyone thinking of applying to medical school. Topics covered include: What to expect from;

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The Want Makers: Inside the World of Advertising

Revealing, amusing and packed with inside information, The Want Makers is an eye-opening look at the advertising industry and how it;

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The Economist Publications Pocket Guide to Advertising

A glossary of some 400 advertising terms. Written by a British ex-advertising executive. Annotation ;...

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Advertising Transformed

Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology;

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Advertising Campaign Strategy

comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising;

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The Blueprint for Strategic Advertising

media, user-centered interactive advertising, and presentation strategy, closing with the creation of a blueprint to strategizing globally;

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The Blueprint for Strategic Advertising

, user-centered interactive advertising, and presentation strategy, closing with the creation of a blueprint to strategizing globally. Features;

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Advertising Effect

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals;

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Local Online Advertising For Dummies

Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from;

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Insiders Guide to Medical Schools

The third edition of The Insiders' Guide to Medical Schools is a "must-read" for anyone thinking about studying medicine. Every medical;

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The Complete Guide to Facebook Advertising

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The Beginner's Guide to FB Advertising

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An Insiders Guide to Buying and Selling Used Mobile Homes

The only way to buy and sell used mobile homes for maximum profit.;

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How to Become a Beauty Therapist

The complete insiders' guide to becoming a beauty therapist. This guide will take you through the process and is packed full of information;

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Advertising

promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the;

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Advertising

promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the;

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Advertising Organizations and Publications

the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key;

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Basics Advertising 02 Art Direction

Basics Advertising: Art Direction is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and;

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The Blessings of Paid Advertising

supercharge your marketing and put your online business in profits for life... In this top notch information on paid advertising, you'll discover the;

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Planning for Power Advertising

This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire;

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The Other College Guide

for the rest of us - a new kind of college guide chock-full of the hard-to-find information that students and parents really want to know.;

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Advertising Made Easy

An effective advertising strategy is essential to stand out from the crowd. Yet time and money limitations make it difficult for;

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