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Planning for Power Advertising

powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how;

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Advertising Account Planning

of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging;

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Advertising Account Planning

of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging;

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Planning Advertisements (Rle Advertising)

is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings. First published in 1935.;

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Planning Advertisements

is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings. First published in 1935.;

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Advertising Management

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general;

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Advertising Media Planning

new edition of this acclaimed text offers practical guidance for those who practice media planning on a daily basis as well as those who must;

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Advertising Account Planning

of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and;

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Cases in Advertising Management

covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and;

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Let's Think About the Power of Advertising

way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the power of advertising: how;

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Advertising Media Planning

new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as;

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Advertising Media Planning

new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as;

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Advertising Explained (Rle Advertising)

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion;

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How to Plan Advertising

influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way;

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Advertising, Culture & the Law

of consumer culture. Yet little of this literature has influenced legal theories and structures concerning the power of advertising. Advertising;

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Advertising Explained

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion;

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The Secret Power of Paid Advertising

Social media advertising is the next big thing for brand awareness and promotion in 2019. 2019 is the time to embrace the change in the;

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Advertising Media Workbook and Sourcebook

strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for;

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Advertising Media Workbook and Sourcebook

strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for;

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Advertising

extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising;

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Powell's Practical Advertiser [microform]; a Practical Work for Advertising Writers and Business Men, With Instruction on Planning, Preparing, Placing and Managing Modern Publicity

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Powell's Practical Advertiser [microform]; a Practical Work for Advertising Writers and Business Men, With Instruction on Planning, Preparing, Placing and Managing Modern Publicity

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Advertising Campaign Planning

This book is designed for student ad agencies and college campaign teams for the AAF/NSAC College World Series of Advertising. The basis;

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Fundamentals Of Advertising

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both;

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Fundamentals of Advertising

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both;

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Advertising and Integrated Brand Promotion

work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising;

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Advertising For Account Handlers

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and;

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