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Advertising Account Planning

fewer still view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape;

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Advertising Account Planning

fewer still view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape;

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Advertising Media Planning

The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The;

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Advertising Media Workbook and Sourcebook

advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media;

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Advertising Media Workbook and Sourcebook

advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media;

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Advertising Media Planning

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The;

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Advertising Media Planning

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The;

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Introduction to Advertising Media

techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted;

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Advertising

extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising;

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Advertising For Account Handlers

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and;

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Planning for Power Advertising

powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how;

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Advertising Media Planning

for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current;

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Advertising for Account Holders (RLE Marketing): Routledge Library Editions

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and;

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Media Planning & Buying in the 21st Century

Advertising Media Planning and Buying TextbookNEW! Media Planning & Buying in the 21st Century (3rd edition) is a;

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Advertising Explained (Rle Advertising)

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion;

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Advertising Explained

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion;

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The Media Handbook

Ideal for preparing students for careers in advertising, media planning, communication, and marketing and for practitioners who need a;

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The Media Handbook

Ideal for preparing students for careers in advertising, media planning, communication, and marketing and for practitioners who need a;

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Cases in Advertising Management

real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated;

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Media Planning Workbook

This book helps your students master the skills and techniques needed to research, plan, and buy advertising media. By working through;

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Media Handbook

The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying;

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Media Planning

The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid;

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Spending Advertising Money in the Digital Age

Brown, the authors propose a new model, 'F.A.I.P.A', for media and communications planning. This model describes how to select the right media;

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Strategic Advertising Management

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and;

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Advertising and Integrated Brand Promotion

work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics;

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