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Strategic Advertising Management

Strategic Advertising Management is a comprehensive book covering all areas of integrated marketing communications and combining rigorous;

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Strategic Advertising Management

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and;

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Strategic Advertising Management

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and;

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Strategic Advertising Management

The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising from a strategic rather than;

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Advertising Management

, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There;

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Cases in Advertising Management

semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing;

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Advertising Management in a Digital Environment

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding;

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Advertising Management in a Digital Environment

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding;

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Planning for Power Advertising

strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve;

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Strategic Advertising Mechanisms

It is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time;

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Strategic Advertising Management

Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The;

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Strategic Social Media Management

. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an;

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The Blueprint for Strategic Advertising

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual;

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The Blueprint for Strategic Advertising

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual;

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Marketing Management Concepts and Tools

marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

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Strategic Innovative Marketing and Tourism

covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication;

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Social Media And Strategic Communications

Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic;

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Business & Management Skills

documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market;

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The Management of Intangibles

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing;

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Advances in Management Accounting, 1999

This volume offers a collection of papers that further our understanding of the broad uses of management accounting information. Papers;

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Practical Guide to Comparative Advertising

and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers;

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Impact of Advertising as a Strategic Tool for Growth of Brand Equity

The purpose of this study was to assess the impact of advertising as a strategic tool for growth of TTCL brand equity with reference to;

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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique;

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Predatory Marketing

Explores the buying habits of the American consumer while offering advertising, public relations, customer service, and strategic planning;

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Strategic Communications in Russia

This book serves as a reader exploring the scholarly inquiry, professional education and practice of;...

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How to Use Advertising to Build Strong Brands

Vice President, Director of Strategic Development,J. Walter Thompson, New York Advertising's greatest single contribution to business;

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Advertising Account Planning

seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds;

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