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Strategic Innovative Marketing and Tourism in the COVID-19 Era

practical research on strategic innovative marketing and tourism and applications from social media. Topics covered include social media;

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Strategic Innovative Marketing and Tourism

, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT;

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Strategic Perspectives in Destination Marketing

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the;

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Tourism Marketing

This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing;

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The International Marketing of Travel and Tourism

international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic;

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Strategic Marketing in Tourism Services

. Furthermore, it presents the strategic responses of each tourism subsector - hospitality, air transport, tour operation, travel agencies and the;

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Tourism Marketing for Cities and Towns

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It;

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Strategic Innovative Marketing

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration;

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Tourism Marketing

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and;

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Tourism Marketing

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and;

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Marketing Tourism Destinations

The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation;

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The Handbook of Managing and Marketing Tourism Experiences

concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to;

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Strategic Management in Tourism

Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an;

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Recent Advances in Tourism Marketing Research

adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent;

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Strategic Innovative Marketing

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the;

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Managing and Marketing Tourist Destinations

external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry;

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Destination Marketing

contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies;

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Destination Marketing

contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies;

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Tourism Destination Marketing

The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations;

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Film-Induced Tourism

Film-induced tourism has the potential to revitalise flagging regional/rural communities and increase tourism to urban centres, however it;

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Tourism and Social Marketing

and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the;

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Tourism & Social Marketing

and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the;

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Wine, Food, and Tourism Marketing

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an;

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Wine, Food, and Tourism Marketing

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an;

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Strategic Planning Systems in Hospitality and Tourism

of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research. This book fills that gap. It;

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Food Agri Culture and Tourism

This book will be a valuable source of information for those concerned with rural and farm tourism, sustainable tourism and the marketing;

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Marketing Cultural and Heritage Tourism

Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for;

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