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Strategic Perspectives in Destination Marketing

tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on;

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Advances in Tourism Destination Marketing

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination;

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Advances in Tourism Destination Marketing

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination;

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Tourism Destination Marketing

The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations;

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Sustainable Tourism Development

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this;

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Sustainable Tourism Development

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this;

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Wine Tourism Destination Management and Marketing

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research;

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Destination image and its effects on tourism marketing and branding

In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role;

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Destination Marketing and Management

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the;

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Destination Marketing Organisations

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness;

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Sport Tourism Destinations

Few forces in contemporary society influence the fortunes of tourism destinations more immediately than sport. From football fans to;

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Destination Recommendation Systems

and effectively find relevant information about selected topics including travel destination, transportation, etc. This area of tourism;

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Destination Marketing

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical;

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Destination Marketing

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical;

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The Tourism Development Handbook

of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include;

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Tourism Marketing for Cities and Towns

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It;

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Destination Marketing

applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.;

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Destination Marketing

applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.;

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Managing and Marketing Tourist Destinations

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources;

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Recent Advances in Tourism Marketing Research

issues including: market segmentation importance-performance analysis tourism demand forecasting destination choice modeling;

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Sales and Marketing for Travel and Tourism Industry

Marketing plays a crucial role in tourism. It is one of the factors which add to the progress of tourism of any destination. This book aims;

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Wine, Food, and Tourism Marketing

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an;

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Wine, Food, and Tourism Marketing

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an;

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Marketing & Managing Tourism Destination

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing;

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Marketing for Hospitality and Tourism, Global Edition

. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry;

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International Cases in Tourism Management

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and;

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International Cases in Tourism Management

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and;

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