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Strategic Perspectives in Destination Marketing

prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications;

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Strategic Innovative Marketing and Tourism

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and;

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Marketing Destinations and Venues for Conferences, Conventions and Business Events

/>* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation

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Wine Tourism Destination Management and Marketing

the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine;

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Tourism Destination Marketing

The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations;

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Managing and Marketing Tourist Destinations

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources;

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Tourism Marketing for Cities and Towns

focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international;

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Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination;

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Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination;

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Urban Destination Marketing in Contemporary Europe

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic;

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Urban Destination Marketing Contempry Eu

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic;

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Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination;

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Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination;

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Destination Marketing and Management

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the;

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The International Marketing of Travel and Tourism

through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances;

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The Branding of Tourist Destinations

The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations;

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Key Factors in Building Destination Brand Using Events

framework is proposed to fill in the research gap regarding the strategic use of events in destination branding process. The critical factors that;

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Destination image and its effects on tourism marketing and branding

In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role;

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Strategic Marketing Planning

. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing;

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Strategic Marketing Planning

. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing;

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Marketing & Managing Tourism Destination

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing;

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Tourism Marketing for Cities and Towns

tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or;

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Tourism Marketing for Cities and Towns

tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or;

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Tourism Branding

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers;

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Advances in Tourism Destination Marketing

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination;

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Advances in Tourism Destination Marketing

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination;

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Marketing Management

Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day. This work provides many;

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