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Tourism Branding

in a marketplace. Tourism Branding: Communities in Action , the first volume in a new and exciting book series, considers a traditional;

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Positioning and Branding Tourism Destinations for Global Competitiveness

. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for;

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Strategic Perspectives in Destination Marketing

of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the;

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The Branding of Tourist Destinations

strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.The authors present;

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Employer Branding for the Hospitality and Tourism Industry

in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing;

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Employer Branding for the Hospitality and Tourism Industry

in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing;

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Latin Americas Potential in Nation Branding

In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better;

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Tourism Events in Asia

of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different;

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City Branding and Promotion

, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a;

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City Branding and Promotion

, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a;

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Sustainable Tourism Development

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this;

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Sustainable Tourism Development

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this;

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Public Branding and Marketing

, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public;

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Destination Branding

: Marketing, Tourism New Zealand. Today, destination branding is one of the hottest topics amongst place marketing professionals and politicians. Many;

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Destination Branding

: Marketing, Tourism New Zealand. Today, destination branding is one of the hottest topics amongst place marketing professionals and politicians. Many;

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Neighborhood Branding, Identity and Tourism

branding and shaping identity from the perspective of tourism, geography, and urban studies.;

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Neighborhood Branding, Identity and Tourism

in neighborhood branding and shaping identity from the perspective of tourism, geography, and urban studies.;

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Come Closer

topics from the role of government, diplomacy, tourism investment, and destination branding to niche tourism development, media, tourism safety;

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Destination image and its effects on tourism marketing and branding

In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role;

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Conservation and Promotion of Heritage Tourism

tourism branding, this book is ideally designed for historians, city planners, curators, business professionals, educators, engineers, managers;

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Small Town Tourism in South Africa

This book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion;

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Advances in Tourism Destination Marketing

in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products;

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Advances in Tourism Destination Marketing

in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products;

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Spices and Tourism

in destination branding and encouraging spice farms to move towards tourism, while destinations not producing spices are employing spices and herbs;

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Spices and Tourism

in destination branding and encouraging spice farms to move towards tourism, while destinations not producing spices are employing spices and herbs;

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Dublin's image among the Dutch market

is about the image of Dublin. Destination branding is a fairly new phenomenon in tourism. Marketers are now discovering the additional value;

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The Nordic Wave in Place Branding

place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication;

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