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Neighborhood Branding, Identity and Tourism

branding and shaping identity from the perspective of tourism, geography, and urban studies.;

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Neighborhood Branding, Identity and Tourism

in neighborhood branding and shaping identity from the perspective of tourism, geography, and urban studies.;

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Place Brand Formation and Local Identities

scholars and students studying in urban planning, tourism, destination branding, marketing, public administration and policy, and sociology.;

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Place Brand Formation and Local Identities

and students studying in urban planning, tourism, destination branding, marketing, public administration and policy, and sociology.;

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Tourism and National Identities

topics critical to understanding this relationship including: tourism branding, stereotyping and national identity; tourism-related;

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Tourism & National Identities

topics critical to understanding this relationship including: tourism branding, stereotyping and national identity; tourism-related;

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Tourism Branding

in a marketplace. Tourism Branding: Communities in Action , the first volume in a new and exciting book series, considers a traditional;

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Positioning and Branding Tourism Destinations for Global Competitiveness

. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for;

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Strategic Perspectives in Destination Marketing

of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the;

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The Branding of Tourist Destinations

strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.The authors present;

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Destination Branding

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an;

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Employer Branding for the Hospitality and Tourism Industry

in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing;

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Employer Branding for the Hospitality and Tourism Industry

in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing;

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Research Companion to Language and Country Branding

Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working;

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The Aesthetics of Neighborhood Change

of racially and economically marginalized groups are appropriated or erased by the introduction luxury real estate and retail branding. The book;

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Tourism Events in Asia

of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different;

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City Branding and Promotion

, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a;

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City Branding and Promotion

, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a;

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Latin Americas Potential in Nation Branding

In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better;

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Local and Global Management of Branding, Identity and Image

Local and Global Management of Branding, Identity and Image is een boek van Felix Zimmermann;

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Brand Jamaica

Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation;

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Colonialism, Tourism and Place Global Transformations in Tourist Destinations

in the British West Indies, heritage tourism in Mozambique, and city branding in Dunedin. Expert contributors analyse the motivations and impacts;

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Sustainable Tourism Development

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this;

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Sustainable Tourism Development

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this;

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Public Branding and Marketing

, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public;

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Destination Branding

All products require a branding effort to successfully complete for customers, and places are no exception. Destination Branding is all;

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Destination Branding

: Marketing, Tourism New Zealand. Today, destination branding is one of the hottest topics amongst place marketing professionals and politicians. Many;

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