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Research Companion to Language and Country Branding

Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working;

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The Language of Branding

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and;

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The Language of Branding

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Contemporary Issues in Branding

and change communication, and crisis branding. Critically, differing methods and approaches applied to branding and communication research;

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Contemporary Issues in Branding

, leadership and change communication, and crisis branding. Critically, differing methods and approaches applied to branding and communication research;

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The Brand Glossary

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the;

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Branding and Positioning in Base of the Pyramid Markets in Africa

in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi;

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The Routledge Companion to Contemporary Brand Management

diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to;

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The Routledge Companion to Contemporary Brand Management

diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to;

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Mediated Girlhoods

, and the surveillance of girls via new media technologies. The volume serves as a companion to Mediated Boyhoods: Boys, Teens, and Young;

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Mediated Girlhoods

, and the surveillance of girls via new media technologies. The volume serves as a companion to Mediated Boyhoods: Boys, Teens, and Young;

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Continuum Companion To The Philosophy Of Language

key research fields in the humanities aimed at postgraduate students, scholars and libraries. Each companion offers a comprehensive reference;

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Shaping International Public Opinion

framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.;

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Shaping International Public Opinion

heterodox nature of nation branding and public diplomacy, and advances the field through original research.;

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Continuum Companion To Research Methods

This is the essential guide to research methods for undergraduate and postgraduate students in applied linguistics and language studies;

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The Routledge Companion to Marketing History

of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging;

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The Routledge Companion to Marketing History

of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging;

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Routledge Companion to Philosophy of Language

of language. Unique to this Companion is clear coverage of research from the related disciplines of formal logic and linguistics, and discussion;

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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national;

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The Bloomsbury Companion to Language Industry Studies

translation, editing, terminology management, technology and accessibility. By exploring current and future research topics and methods, the Companion;

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Teaching And Learning A Second Language

have new ISBNs, distinctive jackets and strong branding. They cover a range of subject areas that have a continuing student sale and make great;

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Bloomsbury Companion To Second Language Acquisition

The Bloomsbury Companion to Second Language Acquisition is designed to be the essential one-volume resource for advanced students and;

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The Routledge Companion to Mergers and Acquisitions

methodological approaches employed, there remains more to learn about M&As. The Routledge Companion to Mergers and Acquisitions takes a detailed look;

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Branding Post-Communist Nations

identity malaise of transitional societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding;

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Branding Post-Communist Nations

identity malaise of transitional societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding;

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