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The Language of Branding

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and;

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The Language of Branding

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and;

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Research Companion to Language and Country Branding

on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding;

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Online Place Branding

marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots;

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Emotional Branding

: The objective of this work is to show the significance of Emotional Branding as a marketing, brand design, and communication instrument based;

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Branding Masculinity

Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business;

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Branding Masculinity

Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business;

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The Power of Branding: Telling Your School's Story

This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for;

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Branding Oscar Wilde

Branding Oscar Wilde traces the development and perception of Wilde's public persona and examines the impact of interpretations of his;

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Branding Oscar Wilde

Branding Oscar Wilde traces the development and perception of Wilde's public persona and examines the impact of interpretations of his;

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E-Marketing Project, Branding Online and Experience Brands

: Before considering experience branding within the product portfolio of Diageo the two variables will be explained and described with the use;

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Wish You Were Here

Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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Branding in Commerce & Marketing

The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature;

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Developing Insights on Branding in the B2B Context

This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;

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Asia Branding

across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand;

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Public Branding and Marketing

, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public;

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Branding Across Borders

challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue;

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Myths of Branding

, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon;

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Ethical Branding and Marketing

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;

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Branding TV

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television;

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Nation Branding

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation;

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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Branding and Positioning in Base of the Pyramid Markets in Africa

, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as;

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Sold Out

thereby help insure that they will be customers for life. This process of branding involves inculcating the value of consumption as the primary;

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