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Branding in Commerce & Marketing

The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature;

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Advances in Digital Marketing and eCommerce

marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on;

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Advances in Digital Marketing and Ecommerce: First International Conference, 2020

, social branding, business model, user privacy, and more.;

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Principles of Marketing

function, marketing accountability and marketing metrics. With new chapters on e-commerce and branding, there is also additional material on;

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Principles of Marketing

function, marketing accountability and marketing metrics. With new chapters on e-commerce and branding, there is also additional material on;

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Retail Marketing & Branding 2nd

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices;

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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;

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Marketingfacts

, Zoekmachinemarketing, Online pr & Branding, Social-mediamarketing, Mobile marketing, Online video, E-commerce, Usability & design, Customer Service;

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Internet-Marketing Und Electronic Commerce

Die wachsende Bedeutung der Internet-ÖkonomieGrundlagen des Internet-Marketing und des Electro;...

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Internet-Marketing Und Electronic Commerce

Die wachsende Bedeutung der Internet-ÖkonomieGrundlagen des Internet-Marketing und des Electro;...

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Internet-Marketing Und Electronic Commerce

Die wachsende Bedeutung der Internet-ÖkonomieGrundlagen des Internet-Marketing und des Electro;...

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Tribal Marketing Tribal Branding

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the;

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Tribal Marketing, Tribal Branding

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the;

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Branding and Positioning in Base of the Pyramid Markets in Africa

in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi;

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Islamic Marketing and Branding

Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will;

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Ethical Branding and Marketing

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;

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Kellogg On Branding

strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written;

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Tourism Branding

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers;

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Competition in Higher Education Branding and Marketing

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives;

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Marketingfacts Jaarboek 2015-2016

komen in het Marketingfacts Jaarboek 2015-2016 aan bod: E-business, Advertising, E-mail, Search, PR & Branding, Social media, Mobile, Video, E;

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Marketingfacts Jaarboek 2014 - 2015

. De de volgende onderwerpen komen in dit Jaarboek aan bod: E-business, Advertising, Affiliate, E-mail, Search, PR & Branding, Social media, Mobile, Video;

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Ethical Branding and Marketing: Cases and Lessons

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;

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Branding Amsterdam

City branding is a relatively new subject which gains in importance during the last decades. Destinations are competing for tourists and;

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Audio Branding

Inhaltlich unveranderte Neuauflage. Audio Branding hat sich in den letzten Jahren als innovatives Instrument zur Optimierung;

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Multichannel Marketing Ecosystems

used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems;

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Marketing Und Electronic Commerce

Marketing Und Electronic Commerce is een boek van Vieweg+Teubner Verlag;...

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Information Marketing

updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing;

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