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Competition in Higher Education Branding and Marketing

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives;

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Strategic Brand Management in Higher Education

allowing readers to access information on international trends, theory, and practices about branding in higher education. Readers are exposed to;

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Strategic Marketing of Higher Education in Africa

education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher;

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International Marketing of Higher Education

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

applications and implications of the findings for higher education institutions in developing branding strategies through social media.;

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Higher Education Marketing in Africa

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies;

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Higher Education Marketing in Africa

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies;

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Management and Leadership of Educational Marketing

The introduction of educational markets into public and higher education in many countries has led to more competitive environments for;

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Public Branding and Marketing

branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book;

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On the Marketisation and Marketing of Higher Education

Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the;

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On the Marketisation and Marketing of Higher Education

Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the;

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Improving University Reputation Through Academic Digital Branding

range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand;

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Improving University Reputation Through Academic Digital Branding

range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand;

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Digital marketing fundamentals

suitable for commercial and management courses in higher education. In Digital Marketing Fundamentals, all relevant aspects of digital marketing;

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Understanding Branding in Higher Education

This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher;

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Digital Marketing Fundamentals

Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital;

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Digital Marketing Fundamentals

. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active;

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Creating Brand Cool

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a;

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Creating Brand Cool

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a;

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Cost Control, College Access, and Competition in Higher Education

, quality, and advertising competition in higher education. Formal models of production and cost, optimal fundraising, the maximization;

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From Image to Brand

in response to increased inter-city competition for elites, residents, tourists, investors, entrepreneurs and the like. The concept is based on the;

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Event Marketing in the Context of Higher Education Marketing and Digital Environments

scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts;

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Celebrity Branding You

Celebrity Branding You: A Revolutionary System for Entrepreneurs and Professionals to Become the Go-To Expert, Dominate Your Field;

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Retail Marketing & Branding 2nd

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices;

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New Strategies in Higher Education Marketing

to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains;

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New Strategies in Higher Education Marketing

to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains;

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Kellogg on Branding in a Hyper-Connected World

. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation;

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