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Strategic Brand Management in Higher Education

the critical elements of strategic brand management, gain insights into the planning process of higher education branding, and gain a solid;

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Strategic Marketing of Higher Education in Africa

is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It;

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Higher Education in the Gulf

contemporary pedagogical, management, strategic, and relevant issues on quality education that confront higher education institutions. Written by;

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Strategic Management in Higher Education

The higher education institutions can and should be managed to attain a better future and ensure high quality, but the management of higher;

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Strategic Leadership of Change in Higher Education

expert commentary and feedback from the stakeholders involved at each institution, Strategic Leadership of Change in Higher Education;

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Strategic Brand Management

branding strategy, among many others. Strategic brand management aims to improve the credibility of the brand and thereby increasing brand loyalty;

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Higher Education Management

' becomes a precondition of their and their institution's success. Higher Education Management provides: * the first comprehensive account;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes;

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Faculty Development in Chinese Higher Education

higher education; administrators and stakeholders in Chinese higher education management; and graduate students majoring or minoring;

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Faculty Development in Chinese Higher Education

higher education; administrators and stakeholders in Chinese higher education management; and graduate students majoring or minoring;

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Managing Reform In Universities

education today. Analyzing areas such as leadership, quality management, strategic thinking, collegiality and academic work, and from the;

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Global Higher Education Shared Communities

higher education management; and for graduate students who are majoring or minoring in comparative higher education.;

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Global Higher Education Shared Communities

higher education management; and for graduate students who are majoring or minoring in comparative higher education.;

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Higher Education on the Brink

the model, as never before. Higher Education on the Brink: Reimagining Strategic Enrollment Management in Colleges and Universities;

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Higher Education on the Brink

the model, as never before. Higher Education on the Brink: Reimagining Strategic Enrollment Management in Colleges and Universities;

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Strategic Planning in Higher Education

models for assessing strategic planning in higher education institutions. This study endeavors to shed some much-needed light on how higher;

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Brand Leadership

An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students;

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Understanding Digital Industry

in Indonesia and Malaysia. The main research topics in these proceedings are related to: 1) Strategic Management and Ecosystem Business, 2) Digital;

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Transformational Change in Higher Education Positioning Colleges and Universities for Future Success

unique volume discusses the management of transformational change in higher education as a key element of success. With input from researchers;

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Gender, Power and Management

Women are now part of senior management in higher education (HE) to varying degrees in most countries and actively contribute to the vision;

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Management Behaviours in Higher Education

Management Behaviours in Higher Education explores the traits and behaviours of higher education leaders that are associated with staff;

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Best Practice Cases In Branding

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing;

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Strategic Brand Management

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides;

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Higher Education and the Evolution of Management, Applied Sciences, and Engineering Curricula

discussion on the evolution of higher-education in management, applied sciences, and engineering with an emphasis on curriculum development, pedagogy;

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