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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides;

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Strategic Management Essentials, International Edition

STRATEGIC MANAGEMENT ESSENTIALS, 3rd Edition, International Edition, is a brief version of the authors market-leading text STRATEGIC;

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Strategic Brand Management

industry Strategic Brand Management: A European Perspective, 2nd edition, by Kevin Lane Keller, Tony Aperia, and Mats Georgson, aims to equip;

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic;

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From Knowledge Management To Strategic Competence

Latest Edition: From Knowledge Management to Strategic Competence: Assessing Technological, Market and Organisational Innovation (3rd;

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Strategic Planning for Information Systems

strategic management of IS than on the progress made in recent years in either technology or business processes. This 3rd edition is substantially;

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Strategic Planning for Information Systems

strategic management of IS than on the progress made in recent years in either technology or business processes. This 3rd edition is substantially;

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Advanced Brand Management Building and implementing a powerful brand strategy 3rd Edition Building and activating a powerful brand strategy

? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand;

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From Knowledge Management To Strategic Competence

Latest Edition: From Knowledge Management to Strategic Competence: Assessing Technological, Market and Organisational Innovation (3rd;

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Brand Management

question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis;

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Brand Management

question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific;

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Strategic Brand Management

branding strategy, among many others. Strategic brand management aims to improve the credibility of the brand and thereby increasing brand loyalty;

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The Nonprofit Handbook, 3rd Edition, set (includes Management and Fund Raising)

Set Includes ISBN: 9780471397991 The Nonprofit Handbook: Management, 3rd Edition and ISBN: 9780471403043 The Nonprofit Handbook: Fund;

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Strategic Brand Management

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students;

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Brand Leadership

An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic;

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CSQS Strategy in Practice, 3rd edition

, covering the strategic management process and focusing on a range of areas including the nature of strategy and planning, strategic analysis;

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The New Strategic Brand Management

international expert of branding, Jean-Noel Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals;

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The New Strategic Brand Management

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply;

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New Strategic Brand Management

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply;

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Strategic Marketing 3rd

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a;

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Strategic Management

Strategic Management: Text and Cases, 3rd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous- written for today's student. A;

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Merchandise Buying and Management

Merchandise Buying & Management, 3rd Edition, has been redesigned from top to bottom. Now in full color with all new;

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Best Practice Cases In Branding

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing;

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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

This book uncovers the hidden power of brand and brand building for B2B marketers;

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Strategic Brand Management

Strategic Brand Management, Second Edition, adopts an innovative socio-cultural perspective that provides students with an;

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