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Marktgericht strategisch beleid

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Aaker on Branding

. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy;

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Aaker *marketing* Research 2ed

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Brand Leadership

An exploration of strategic brand leadership uses hundreds of studies of leading firms, including Ge;...

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MARKTGERICHT STRATEGISCH BELEID, 4e

opportunisme en strategische allianties.Professor David A. Aaker is verbonden aan de School of Business Administration van de Universiteit;

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Brand Relevance

* Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy * David Aaker, the author of four brand;

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Strategic Market Management, 10th Edition

"Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the;

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Building Strong Brands

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager ;...

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Brand Leadership

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has;

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Brand Portfolio Strategy

time, David Aaker defines the structure and scope of the brand portfolio strategy firms must put in place to get the most from their brands;

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Managing Brand Equity

future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their;

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Marktgericht strategisch beleid

Marktgericht strategisch beleid 6e druk is een boek van D.A. Aaker uitgegeven bij Academic Service. ISBN 9789039520321 De zesde;

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Harvard Business Review Over Merkenmanagement

als David A. Aaker over o.a. het al dan niet inschakelen van de massamedia en de concurentie van de oprukkende huismerken. Over de blunders;

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A Spirituality of Service

questions and touching stories of generosity among people of great poverty but even greater spirit. Jerry Aaker invites you to walk with him and let;

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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing Subcategories, David Aaker;

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Truth About Creating Brands People Love, The

truths about brands. DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos;

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Strategic Market Management Global Persp

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a;

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Conversations with Marketing Masters

featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz;

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Creating Signature Stories

Stories are orders of magnitude which are more effective than facts at achieving attention, persuadi;...

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Strategic Market Management

The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well;

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Brand Equity & Advertising

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on bra;...

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Consumerism, 4th Ed.

The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigo;...

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Brand Equity & Advertising: Advertising's Role in Building Strong Brands

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on bra;...

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Strategic Market Management

and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis;

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Branding

most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, including David Aaker, Philip;

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Advanced Brand Management

judgments of brand decisions. - David Aaker Paul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need;

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The Masterbrand Mandate

organizational values, culture, and business strategy in this Internet age. It is a 'now' book that anyone managing an organization should read. -David;

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