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Aaker on Branding

Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands;

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Brand Relevance

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the;

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Strategic Market Management, 10th Edition

"Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the;

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Marktgericht strategisch beleid

Marktgericht strategisch beleid 6e druk is een boek van D.A. Aaker uitgegeven bij Academic Service. ISBN 9789039520321 De zesde;

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A Spirituality of Service

A Spirituality of Service shares the author's lifetime of personal reflections and stories; often rising at sunrise in poor villages across;

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Brand Leadership

potential of brand management in a world-based economy.;

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Managing Brand Equity

future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their;

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Brand Portfolio Strategy

. Cited as the most called-upon expert on branding in the United States by Advertising Week, Aaker shares tools and concepts for creating a well;

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Building Strong Brands

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical;

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Brand Leadership

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has;

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MARKTGERICHT STRATEGISCH BELEID, 4e

opportunisme en strategische allianties.Professor David A. Aaker is verbonden aan de School of Business Administration van de Universiteit;

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Harvard Business Review Over Merkenmanagement

als David A. Aaker over o.a. het al dan niet inschakelen van de massamedia en de concurentie van de oprukkende huismerken. Over de blunders;

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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing Subcategories, David Aaker;

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Strategic Market Management Global Persp

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a;

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Conversations with Marketing Masters

of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and;

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Creating Signature Stories

involvement. Signature stories-intriguing, authentic, and involving narratives-apply the power of stories to communicate a strategic message;

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The Business Ecosystem in the Middle East and Europe

well as the Keller and Aaker brand equity models. It proposes a Conceptual Model that synergistically amalgamates the Aaker model, inbound;

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Truth About Creating Brands People Love, The

truths about brands. DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos;

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Brand Equity & Advertising

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense;

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Consumerism, 4th Ed.

of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important;

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Brand Equity & Advertising: Advertising's Role in Building Strong Brands

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense;

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Strategic Market Management

-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue;

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Branding

This title features a fast track route to mastering brands and branding. It covers the key areas of branding, from developing a strong;

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Ciske de rat - Piet Bakker.

þÿ C i s k e d e R a t i s h e t v e r h a a l v a n h e t b e k e n d e e n g e l i e f d e s t r a a t j o c h i e;

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Ciske de rat

þÿ C i s k e d e R a t i s h e t v e r h a a l v a n h e t b e k e n d e e n g e l i e f d e s t r a a t j o c h i e;

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