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Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands;
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Vergelijkbare producten zoals Marktgericht strategisch beleid
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the;
Vergelijkbare producten zoals Brand Relevance
"Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the;
Vergelijkbare producten zoals Strategic Market Management, 10th Edition
Marktgericht strategisch beleid 6e druk is een boek van D.A. Aaker uitgegeven bij Academic Service. ISBN 9789039520321 De zesde;
Vergelijkbare producten zoals Marktgericht strategisch beleid
A Spirituality of Service shares the author's lifetime of personal reflections and stories; often rising at sunrise in poor villages across;
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potential of brand management in a world-based economy.;
Vergelijkbare producten zoals Brand Leadership
future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their;
Vergelijkbare producten zoals Managing Brand Equity
. Cited as the most called-upon expert on branding in the United States by Advertising Week, Aaker shares tools and concepts for creating a well;
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Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical;
Vergelijkbare producten zoals Building Strong Brands
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has;
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opportunisme en strategische allianties.Professor David A. Aaker is verbonden aan de School of Business Administration van de Universiteit;
Vergelijkbare producten zoals MARKTGERICHT STRATEGISCH BELEID, 4e
als David A. Aaker over o.a. het al dan niet inschakelen van de massamedia en de concurentie van de oprukkende huismerken. Over de blunders;
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digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing Subcategories, David Aaker;
Vergelijkbare producten zoals Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a;
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of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and;
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involvement. Signature stories-intriguing, authentic, and involving narratives-apply the power of stories to communicate a strategic message;
Vergelijkbare producten zoals Creating Signature Stories
well as the Keller and Aaker brand equity models. It proposes a Conceptual Model that synergistically amalgamates the Aaker model, inbound;
Vergelijkbare producten zoals The Business Ecosystem in the Middle East and Europe
truths about brands. DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos;
Vergelijkbare producten zoals Truth About Creating Brands People Love, The
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense;
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of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important;
Vergelijkbare producten zoals Consumerism, 4th Ed.
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense;
Vergelijkbare producten zoals Brand Equity & Advertising: Advertising's Role in Building Strong Brands
-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue;
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þÿ C i s k e d e R a t i s h e t v e r h a a l v a n h e t b e k e n d e e n g e l i e f d e s t r a a t j o c h i e;
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þÿ C i s k e d e R a t i s h e t v e r h a a l v a n h e t b e k e n d e e n g e l i e f d e s t r a a t j o c h i e;
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