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Brand Relevance

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the;

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Building Brand Experiences

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now;

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Six Rules For Brand Revitalization

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading;

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The Global Brand

This book offers a practical overview of brand strength which outlines five steps of customer commitment to a strong brand - Presence;

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Strategic Brand Management

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides;

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Relevance

if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but;

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Brand New Brand You

Some people are recognised but have no relevance, others have a reputation and norelevance. How do y;...

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Living the Brand

with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create;

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Global Brand

over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business;

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Brand communication in mid-size B2B companies

Brand communication is often considered to be a marketing discipline mostly applicable to B2C business. However, B2B products and services;

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The Phenomenon of Cult Brands

Cult Brands belong to the world's most powerful brands and have thus increasingly garnered attention and sparked interest. To date though;

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The (Un)Common Sense of Advertising

is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements;

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Architecting Experience

is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance;

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Emergency Medicine

Emergency Medicine is a brand new book focusing on the common pitfalls and mistakes that can occur when dealing with high-risk;

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Marketing Mess to Brand Success

Marketing Manager's Guide to Successful Brand Marketing Scott Miller offers tangible insights and practical steps to make sure your;

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Veterinary Cytology: Dog, Cat, Horse and Cow

brand new cases and updates all the existing content to ensure its continued relevance in practice Adds 'Frequently Asked Questions' at the end;

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Oxford GCSE Maths for OCR

Produced in partnership with OCR, the brand new series Oxford GCSE Maths for OCR fully supports OCR specification A from 2010. This student;

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Illustrated Clinical Anatomy

is highly innovative, including highlighted descriptions of clinical relevance and clinical photographs and images, in addition to a brand new set;

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New key geography foundations

pupils, such as sport, fashion, internet shopping, leisure and globalisation. Brand new, high-impact introductory spreads have been created for;

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Oxford GCSE Maths for OCR

Produced in partnership with OCR, the brand new series Oxford GCSE Maths for OCR fully supports OCR specification A from 2010. This student;

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Inclusive Branding

variety of industries show the practical necessity of holistic brand thinking, and its results.;

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Understanding Branding in Higher Education

underpinning for brand theory. The author then uses an explication of the concept of relevance linked with desire to further our understanding;

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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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The Brand Beside The Brand

The Brand Beside the Brand is een boek van Larita Shelby;

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