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The (Un)Common Sense of Advertising

Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as: - what;

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90 Days to Success Marketing and Advertising Your Small Business

Regardless of the industry they are in, small business owners need to attract new business. 90 DAYS TO SUCCESS MARKETING AND ADVERTISING;

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Advertising

sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue;

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Advertising

sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue;

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Advertising, the Uneasy Persuasion (Rle Advertising)

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy;

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Common Sense

This book stands in the tradition of past and current common sense philosophers, like Reid, Berkeley, Sidgwick, Moore, Conant, Slote;

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Advertising, the Uneasy Persuasion

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy;

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Advertising in Practice

particular education path, training, misunderstandings, common pitfalls, and best practices. The chapters address foundations, strategy, tactics, and;

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Common Sense - In Business & Life

Hirschi explores the concept of common sense through philosophy, reflection, and practice. Using his thorough experience from business and;

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Concise Encyclopedia of Advertising

used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all;

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Concise Encyclopedia of Advertising

used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all;

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The National Platform of Common Sense

Warning:The Common Sense Czar has determined that career politicians are hazardous to your health. Forget the Democratic & Republican;

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Common Sense

Thomas Paine's COMMON SENSE proved to be one of the most influential publications during the American Revolution. Published anonymously by;

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Common Sense in the Scottish Enlightenment

explore the philosophical and historical significance of common sense philosophy in the Scottish Enlightenment. Thomas Reid and David Hume;

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Reclaiming Common Sense

Common sense is the foundation of thinking and of human action. It is the indispensable basis for making our way in the world as;

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Outdoor Advertising (Rle Advertising)

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries;

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Common Sense

Common sense has always been a cornerstone of American politics. In 1776, Tom Paine's vital pamphlet with that title sparked the American;

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Advertising As Culture

UK's advertising regulator, recently put it - as a 'common subject' in our cultural lives. The book deals with advertising and culture;

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Advertising and Consumer Society

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and;

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Advertising and Consumer Society

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and;

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Totally Awesome 80s

Looks back on the most popular movies, television programs, music, fashion, and advertising of the eighties, and lists common expressions;

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Fear Appeals in Advertising

is also measured. The author finds that the most common reasons for using fear appeals is the ability of such advertising to promote discussion;

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Common Sense as a Paradigm of Thought

The notion of common sense and abiding by its implications is something that, seemingly, everyone agrees is a good way of making behavioral;

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Common Sense as a Paradigm of Thought

The notion of common sense and abiding by its implications is something that, seemingly, everyone agrees is a good way of making behavioral;

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Making Common Sense Common Practice: Achieving High Performance Using What You Already Know

-common sense! Making Common Sense Common Practice tells you how to get full use of the most powerful management tool around-your own common;

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Outdoor Advertising

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries;

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The Rediscovery of Common Sense Philosophy

This book is a defence of the philosophy of common sense in the spirit of Thomas Reid and G.E. Moore, drawing on the work of Aristotle;

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