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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a;...

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a;...

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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Advertising in Practice

Advertising in Practice chronicles the stories of 10 advertising professionals and how they began th;...

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The Business of Advertising

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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Advertising and Integrated Brand Promotion

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING;...

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The Advertising Agency (Rle Marketing): Procedure and Practice

This book discusses the challenges of running an advertising agency in the early part of the twentie;...

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Attention, Attitude, and Affect in Response to Advertising

Linked from the days of their origins, psychology and advertising developed as independent disciplin;...

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Attention, Attitude, and Affect in Response to Advertising

Linked from the days of their origins, psychology and advertising developed as independent disciplin;...

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The Advertising Age Encyclopedia of Advertising

For a full list of entries and contributors, a generous selection of sample entries, and more, visit;...

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Dimensions of Advertising Theory and Practice in Africa

This book brings together cutting-edge research by leading African communication and media theorists;...

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Advertising Principles & Practices

For introductory courses in advertising. An accessible, well-written, and student-friendly approach ;...

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Commercial Advertising (Rle Advertising)

The Lectures forming the main part of this volume were presented at the London School of Economics a;...

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Commercial Advertising

The Lectures forming the main part of this volume were presented at the London School of Economics a;...

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Social Communication in Advertising

Now available in a significantly updated third edition to address new issues such as the Internet an;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising and Societies

Now in its second edition, Advertising and Societies: Global Issues provides an international perspe;...

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Advertising Transformed

Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising ;...

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Advertising, Its Principles and Practice

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Planning for Power Advertising

This book is a step-by-step guide to producing a sound foundation for advertising: one that will ser;...

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Practice of Advertising

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overvie;...

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices tod;...

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices tod;...

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Commercial and Advertising Art (OCE-11)

The Commercial and Advertising Art Passbook® prepares you for your test by allowing you to take prac;...

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Ethics in Advertising

This book provides students and practitioners with a comprehensive overview of the rules and princip;...

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Ethics in Advertising

This book provides students and practitioners with a comprehensive overview of the rules and princip;...

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