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The Advertising Age Encyclopedia of Advertising

Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia ofAdvertising provides;

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Concise Encyclopedia of Advertising

specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts;

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Concise Encyclopedia of Advertising

specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts;

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on;

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The Early Advertising Scene

advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at;

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The Early Advertising Scene (RLE Marketing)

advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at;

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The Future of Advertising

Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new;

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Advertising and Democracy in the Mass Age

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the;

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Advertising and Democracy in the Mass Age

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the;

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Commercial Advertising (Rle Advertising)

. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First;

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The Cambridge Encyclopedia of Japan

The complete reference to all facets of Japanese life, past and present, this encyclopedia features accurate information on such diverse;

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Truman Capote Encyclopedia

Truman Capote was one of the most flamboyant, exuberant, self-advertising, and self-destructive figures in American literary history. This;

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Social Issues of Advertising

Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the;

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Commercial Advertising

. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First;

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Advertising, Consumption and Welfare Effects of Advertising

the effect of the minimum drinking age on the beer consumption. The second empirical paper analyzes the hypothesis that alcohol and cigarettes;

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Digital Advertising and Marketing Communication

Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising;

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Advertising Organizations and Publications

, the collection is global in scope. Key publications such as AdWeek, Advertising Age, and AdMap are also included. This resource guide;

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Feminist Perspectives on Advertising

, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces;

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Feminist Perspectives on Advertising

, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces;

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Advertising and the World Wide Web

chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age;

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Advertising and the World Wide Web

chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age;

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Masters of Advertising Copy

of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the;

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Masters of Advertising Copy (RLE Marketing)

of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the;

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Advertising In The Age Of Persuasion

Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and;

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Advertising in the Age of Persuasion

During the 1940s and 1950s, American advertisers made themselves vital to business, media, government, and religious;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;

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