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Digital Advertising and Marketing Communication

Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising;

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Advertising in MENA Goes Digital

explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments;

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Advertising in MENA Goes Digital

explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments;

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Digital Advertising

The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using;

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Digital Dawn in Adland

, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry;

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Digital Dawn in Adland

, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry;

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Impacts of Online Advertising on Business Performance

Creating a brand??s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and;

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The Dark Side of Social Media

on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as;

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The Dark Side of Social Media

on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as;

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Handbook of Research on International Advertising

research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference;

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Integrated Marketing Communication

Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written;

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Strategic Innovative Marketing and Tourism

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and;

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Want To Learn Digital Marketing? Read this Book! Get an Indepth Understanding of Digital Marketing and Advertising for Your Business

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Developing a Creative and Innovative Integrated Marketing Communication Plan

For advertising and marketing courses in the schools of business and journalism. Able to be used as both a stand alone item or a;

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Integrated Marketing Communication

functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the;

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Integrated Marketing Communication

functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the;

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Handbook of Research on International Advertising

research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference;

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The Routledge Handbook of Positive Communication

communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication;

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The Routledge Handbook of Positive Communication

communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication;

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Personalized Digital Advertising

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and;

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Application of Gaming in New Media Marketing

The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative;

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The Advertising Handbook

advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and;

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The Advertising Handbook

automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing;

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Psycholinguistic Phenomena in Marketing Communications

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;

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Digital and Social Media Marketing

Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic;

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Advertising Campaign Strategy

, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your;

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Integrated Advertising, Promotion and Marketing Communications

For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements;

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