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Personalized Digital Advertising
everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market;
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User Modeling Adaptation and Personalization
, e-commerce, advertising, personalized information retrieval and access, digital humanities, e-government, cultural heritage, and;
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Advertising Account Planning
fewer still view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape;
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Advertising Account Planning
fewer still view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape;
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Digital Advertising
The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using;
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How and Why to Read and Create Children's Digital Books
personalized when it is created or cocreated by reading communities. Part I suggests criteria to evaluate the educational quality of digital books and;
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How and Why to Read and Create Children's Digital Books
How and Why to Read and Create Childrens Digital Books outlines effective ways of using digital books in early years and primary classrooms;
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Digital Advertising
What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes;
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Digital Advertising and Marketing Communication
Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising;
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Advertising in MENA Goes Digital
explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments;
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Advertising in MENA Goes Digital
explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments;
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Native Advertising
social media or read content online, you will have been exposed to it - often without realizing. Influenced by digital trends such as mobile;
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Digital Advertising
more of their time using electronic devices, such as smartphones and tablet computers, to access digital content of many varieties. This shift;
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Data in Digital Advertising
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Personalized Deeper Learning
Skill SetChapter 7: The Social-Emotional Skill SetChapter 8: The Digital Skill SetConclusion: Personalized Deeper Learning for;
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Digital Dawn in Adland
Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study;
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Digital Dawn in Adland
Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study;
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Digital Personalization in Early Childhood
. Digital personalization is an emerging interdisciplinary research field, with application to a variety of areas including design, education and;
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Digital Personalization in Early Childhood Impact on Childhood
. Digital personalization is an emerging interdisciplinary research field, with application to a variety of areas including design, education and;
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Digital Advertising
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key;
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Digital Advertising
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key;
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Global Advertising Practice in a Borderless World
practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising;
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Global Advertising Practice in a Borderless World
practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising;
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Advertising Management in a Digital Environment
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding;
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Advertising Management in a Digital Environment
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding;
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The Advertising Handbook
influence of advertising today. This Fourth Edition explores the growing significance of: the influence of 'Big Data' and automation in digital;
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