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Advertising Management in a Digital Environment

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding;

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Advertising Management in a Digital Environment

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding;

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Cases in Advertising Management

Cases in Advertising Management offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics;

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Global Advertising Practice in a Borderless World

world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global;

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Global Advertising Practice in a Borderless World

; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an;

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Personalized Digital Advertising

how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically;

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Advertising

In today's cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their;

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Strategic Advertising Management

, and online advertising throughout, and a dedicated chapter on digital media, Strategic Advertising Management continues to offer the most;

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Impacts of Online Advertising on Business Performance

Creating a brand??s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and;

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Advertising Account Planning

of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging;

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Advertising Account Planning

of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging;

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Advances in Advertising Research IX

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a;

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Digital Advertising

environments.From viral campaigns and in-game advertising, to audience profiling and dataveillance, this book gives a comprehensive;

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Strategic Advertising Management

advertising throughout, and a dedicated chapter on 'Digital Media,' ensuring that the book continues to offer students the most complete guide to the;

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Handbook of Research on International Advertising

research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference;

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Handbook of Research on International Advertising

research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference;

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Digital Advertising and Marketing Communication

Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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Advertising Management

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general;

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Digital Advertising

future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from;

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High Performance Through Business Process Management: Strategy Execution in a Digital World

technology-based execution, quickly and at minimal risk. It shows how to achieve high performance successfully in a digital business environment;

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Native Advertising

Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use;

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Digital Dawn in Adland

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study;

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Digital Dawn in Adland

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study;

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Advertising in MENA Goes Digital

explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments;

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Advertising in MENA Goes Digital

explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments;

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