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Advances in Advertising Research IX

challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a;

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Advances in Advertising Research (Vol. XI)

alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances;

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Advances in Advertising Research (Vol. VII)

content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the;

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Advances in Advertising Research VIII

systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection;

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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication

and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Advances in Advertising Research (Vol. 1)

The goal of the book is to advance more systematic research in the fields of advertising and communication form an international;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Recent Developments in the Economics of Advertising

The research review discusses important papers in the Economics of Advertising since the Millennium. It covers embellishments;

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Advances in Solid Oxide Fuel Cells IX

Ceramic Engineering and Science Proceedings Volume 34, Issue 4 - Advances in Solid Oxide Fuel Cells IX A collection of 13 papers from;

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Go Figure! New Directions in Advertising Rhetoric

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior;

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Advances in Ceramic Armor IX

Ceramic Engineering and Science Proceedings Volume 34, Issue 5 - Advances in Ceramic Armor IX A collection of 14 papers from The;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;

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The Handbook of International Advertising Research

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading;

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Accessing Audiovisual Translation

Audiovisual translation continues to be a dynamically developing genre, stimulated by interdisciplinary research and technological advances;

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Advertising and Public Relations Research

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book;

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Advertising and Public Relations Research

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book;

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Creative Strategy in Advertising

text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving;

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Using Qualitative Research in Advertising

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great;

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on;

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New Directions In International Advertis

, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international;

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Advertising Exposure, Memory and Choice

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on;

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Advertising Exposure, Memory, and Choice

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on;

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Authenticity in Advertising

consists of different facets. These facets are theoretically discussed and empirically studied by empirical research. This book provides managerial;

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Advertising to Children

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to;

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Humor in Advertising

of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor's use in conjunction with emotional and sexual;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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