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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand;

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Advances in Advertising Research (Vol. 1)

The goal of the book is to advance more systematic research in the fields of advertising and communication form an international;

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Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising

Brand Communication of Nivea. How Nivea Creates Its Brand and Product Awareness, Popularity, and Acceptance Through Selected Aspects of Its;

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Spending Advertising Money in the Digital Age

new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA;

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Psycholinguistic Phenomena in Marketing Communications

and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Psycholinguistic Phenomena in Marketing Communications

and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising;

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How to Use Advertising to Build Strong Brands

John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication;

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Impacts of Online Advertising on Business Performance

Creating a brand??s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and;

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Behind the Manipulation

Behind the Manipulation: The Art of Advertising Copywriting reveals the secrets behind the manipulation that is inherent in all brand;

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The Experience Effect Engage Your Customers with a Consistent and Memorable Brand Experience

business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand;

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Advances in Advertising Research (Vol. XI)

alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances;

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Advertising Principles & Practices

changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and;

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Trust in Communication Management

the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative;

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Advances in Advertising Research IX

challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a;

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Strategic Innovative Marketing and Tourism

covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication;

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Advances in Advertising Research (Vol. VII)

content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the;

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Advances in Advertising Research VIII

systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection;

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Impact of Brand Placements in Bollywood Movies

This research explores how brand placement in Bollywood movies is perceived by the viewersand to what extent are they affected by these;

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Go Figure! New Directions in Advertising Rhetoric

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior;

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Impact of Advertising as a Strategic Tool for Growth of Brand Equity

) To identify the strength and the weakness of the organization in advertising as a strategic tool for the growth of brand equity. The research;

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The Dark Side of Social Media

emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body;

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The Dark Side of Social Media

emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body;

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Brand New China

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising;

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Advertising & Brand Building

demanding customers, companies must pay particular attention to how their brands are prone to shortened lifecycles. Based on research conducted by;

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Building the Brand-Driven Business

"Every time an employee gets to touch a customer or a customer gets to touch the brand, that company gets the opportunity to either;

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