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Brand New China
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising;
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Brand China and the internationalization of Chinese companies
on the global market, this paper aims at examining the possible interactions between "Brand China" and the Chinese companies in their effort;
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Advances in Chinese Brand Management
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;
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Corpse Thieves
. Specifically written for first-timers brand new to narrative games. Uses the DomepieceTV system.;
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New Media and China s Social Development
Starting from a history of new media, this book presents the development of network technology and media applications in China, while also;
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Brand New World
epicentre of piracy and counterfeiting in China, launches its own brand. In a press release, the new company announces that anyone using its brand;
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Building Consumer Good Brands in China
new consumerism is probably among the most thrilling developments of our days. While the run of foreign companies for China is going on;
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Stirring Giant
, cybernetics, criminal underworld, political violence etc. Written specifically for first-timers brand new to narrative games. Uses the DomepieceTV;
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International Luxury Brand Strategy
such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how;
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International Luxury Brand Strategy
such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how;
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China, the Future of Travel
included brand new case studies and interviews with leading industry experts. As tourism from China grew six-fold from 32 million in 2005 to 180;
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The New Cycle and New Finance in China
clearing industry, inclusive finance, urbanization and financial supervision. The bookbuilds a brand overview on China's financial development;
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Created in China
(most) citizens would prefer to associate with the nationalistic, but unrealized 'created in China' brand, widespread structural reforms are;
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Created in China
(most) citizens would prefer to associate with the nationalistic, but unrealized 'created in China' brand, widespread structural reforms are;
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An Investigation of Customers' Behavior and Subtle Luxury Market Evolution in China
, language: English, abstract: The luxury brand industry in China is still growing despite the global recession. It is hard to imagine that exclusive;
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Brand New Heavies . Brand New Heavies, CD
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Brand New Heavies . Brand New Heavies, CD
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Setting Up Joint Ventures in China
This brand new guide book is a comprehensive overview of establishing joint ventures in China. It details all applicable decision making;
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Handbook on Brand and Experience Management
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set;
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The Road to Luxury - The New Frontiers in Luxury Brand Management
revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations;
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