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An Investigation of Customers' Behavior and Subtle Luxury Market Evolution in China

middle class and subtle luxury market evolution in China with a range of finding presented. As consumers react to wider choice, faster-changing;

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Rethinking Luxury

their loyalty? Its time to rethink how to market luxury products and services.;

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The Wine Value Chain in China

> Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing;

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New Luxury Consumer Behavior and the Phenomenon of Trading Up

luxury brands and their prestigious image. The book analyses the highly debated phenomenon of "Trading Up" and new luxury consumer behavior;

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Let Them Eat Cake

emerged from their luxurious cocoons and are turning their focus from the home to the outside world. Designed to give marketing practitioners an;

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The Importance of Luxury Hotels

social and economical aspects. In order to complete this thesis, a successful marketing strategy of a luxury hotel chain is exemplified and the;

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Europe's Rich Fabric

of luxury textiles, it takes the reader on a journey back from the market place, to the commercialisation of rich fabrics by an international;

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Europe's Rich Fabric

of luxury textiles, it takes the reader on a journey back from the market place, to the commercialisation of rich fabrics by an international;

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Understanding Luxury Fashion

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective;

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Luxury Marketing: A Challenge for Theory and Practice

luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury;

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Luxury Selling

has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron;

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Luxury Selling

has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron;

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Luxury consumption in China

investigates the drivers of success for the numerous small international luxury brands that currently are flooding into China. Through a case study;

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Developing Successful Global Strategies for Marketing Luxury Brands

global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and;

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The Luxury Market in Brazil

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;

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Consumer behaviour

consumer behavior principles and the elements of marketing strategy, enabling students to arrive at an understanding of consumer behavior as;

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International Luxury Brand Strategy

to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created;

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International Luxury Brand Strategy

to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created;

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The Evolution of Luxury

suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva;

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Consumer Behavior in Asia

Understand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer market has created;

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Consumer Behavior in Asia

Understand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer market has created;

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Luxury the Chinese Way

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and;

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India by Design

A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and;

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Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age

and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury;

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Resilience of Luxury Companies in Times of Change

. It offers an insight into the current and emergent business models and strategies luxury companies apply to remain resilient in times;

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Foreign Direct Investment in China

analysis of the differences in investment and production behavior between the major investors as well as an in-depth investigation of the impacts;

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