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Luxury the Chinese Way

market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the;

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Bling Dynasty

that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The;

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Motivations for Chinese and Indian Consumers to Buy Luxury Brands

The growth of the Chinese and Indian economies has led to a growth for luxury brands in these markets. Luxury brands are finding that there;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round;

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Kapferer on Luxury

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;

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Kapferer on Luxury

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;

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Luxury Retail and Digital Management

Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are;

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Sustainable Luxury

this luxury has given way to a new luxury, through the democratization that occurred when family and artisanal luxury companies sagged against;

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Sustainable Luxury and Social Entrepreneurship

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal;

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Sustainable Luxury & Entrepreneurship

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal;

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International Luxury Brand Strategy

to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created;

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International Luxury Brand Strategy

to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created;

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Sustainable Luxury

the way it is perceived by others - is changing. Increasingly, consumers want the brands they use to address growing concerns that luxury;

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Sustainable Luxury and Social Entrepreneurship

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal;

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Sustainable Luxury and Social Entrepreneurship

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal;

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India by Design

it as a country rediscovering its luxury heritage and bringing it into the present and future in a uniquely Indian way. The authors' sense;

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The New Luxury Experience: Creating the Ultimate Customer Experience

services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and;

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Strategic Business Development Report for Jewellery Retail Industry

Macau's luxury retail industry has been growing at a fast pace over the last five years with major opportunities for tourism and gaming;

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Luxury consumption in China

The large international brands often get all the attention when the potential of the Chinese luxury fever is discussed. Instead this book;

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Rethinking Luxury

Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers;

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Future Luxe

In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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Advances in Luxury Brand Management

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the;

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Sustainable Luxury Brands

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist;

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The Chinese Taste in Eighteenth-Century England

goods, art and decorative objects. However, they were also often troubled by the alien aesthetic sensibility these goods embodied. This;

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Chinese Taste In Eighteenth-Century England

goods, art and decorative objects. However, they were also often troubled by the alien aesthetic sensibility these goods embodied. This;

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