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Rethinking Luxury
Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers;
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Rethinking Luxury Fashion
pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the;
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Kapferer on Luxury
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;
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Kapferer on Luxury
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;
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Sustainable Luxury Brands
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist;
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The New Luxury Experience: Creating the Ultimate Customer Experience
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;
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Advances in Luxury Brand Management
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the;
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Luxury Marketing: A Challenge for Theory and Practice
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;
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The Luxury Strategy
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;
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Luxury and Fashion Marketing
The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;
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Luxury and Fashion Marketing
The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;
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The Value of Luxury
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;
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The Value of Luxury
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;
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Luxury Retail Management
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to;
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The Importance of Luxury Hotels
Even though the luxury market has grown faster than other markets, the question arises if luxury hotels are still of importance with;
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Real Luxury: How Luxury Brands Can Create Value for the Long Term
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the;
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Luxury Strategy In Action
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that;
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The Luxury Market in Brazil
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;
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Global Luxury Trends
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;
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Luxury Retail and Digital Management
Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are;
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The Management of Luxury
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury;
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The Road to Luxury - The New Frontiers in Luxury Brand Management
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly;
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Luxury Wine Marketing: The art and science of luxury wine branding
Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts;
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Sustainable Luxury
Most consumers of luxury products and services use them as status symbols - symbols of success. However, the definition of success - and;
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The Ghost of Luxury
'Luxury Strategy by Storytelling' is a collection of fast-paced, gripping short stories focused on facilitating a deeper understanding;
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Luxury the Chinese Way
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and;
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