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The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;
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attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire;
Vergelijkbare producten zoals Global Marketing Strategies for the Promotion of Luxury Goods
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury;
Vergelijkbare producten zoals The Management of Luxury
The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;
Vergelijkbare producten zoals Luxury and Fashion Marketing
The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;
Vergelijkbare producten zoals Luxury and Fashion Marketing
of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that;
Vergelijkbare producten zoals Luxury Brands In Emerging Markets
industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a;
Vergelijkbare producten zoals Fashion Branding and Communication: Core Strategies of European Luxury Brands
commodities abound, but few scholars have examined the role of luxury goods from a global perspective. This anthology charts the many different;
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A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and;
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is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe;
Vergelijkbare producten zoals Luxury Marketing: A Challenge for Theory and Practice
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;
Vergelijkbare producten zoals The Value of Luxury
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;
Vergelijkbare producten zoals The Value of Luxury
global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and;
Vergelijkbare producten zoals Developing Successful Global Strategies for Marketing Luxury Brands
Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury;
Vergelijkbare producten zoals Internationalization of Luxury Fashion Firms
This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round;
Vergelijkbare producten zoals Chinese Local New Luxury Brands in a Digitally Empowered Era
This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round;
Vergelijkbare producten zoals Chinese Local New Luxury Brands in a Digitally Empowered Era
of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning;
Vergelijkbare producten zoals Luxury Fashion Branding: Trends, Tactics, Techniques
Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition;
Vergelijkbare producten zoals Luxury Brand Management in Digital and Sustainable Times
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly;
Vergelijkbare producten zoals The Road to Luxury - The New Frontiers in Luxury Brand Management
Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new;
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is an important contribution to the study of the phenomenon that is the global luxury industry.;
Vergelijkbare producten zoals Luxury the Chinese Way
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;
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Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the;
Vergelijkbare producten zoals Building Consumer-Brand Relationship in Luxury Brand Management
Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the;
Vergelijkbare producten zoals Building Consumer-Brand Relationship in Luxury Brand Management
Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are;
Vergelijkbare producten zoals Luxury Retail and Digital Management
This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special;
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