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Global Luxury Trends

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;

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Global Marketing Strategies for the Promotion of Luxury Goods

attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire;

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The Management of Luxury

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury Brands In Emerging Markets

of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a;

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How will luxury car brands adapt to the latest trends in the market ?

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Luxury in Global Perspective

commodities abound, but few scholars have examined the role of luxury goods from a global perspective. This anthology charts the many different;

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India by Design

A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and;

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Luxury Marketing: A Challenge for Theory and Practice

is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe;

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The Value of Luxury

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;

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The Value of Luxury

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;

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Developing Successful Global Strategies for Marketing Luxury Brands

global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and;

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Internationalization of Luxury Fashion Firms

Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round;

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Luxury Fashion Branding: Trends, Tactics, Techniques

of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning;

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Luxury Brand Management in Digital and Sustainable Times

Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly;

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Luxury Tourism

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new;

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Luxury the Chinese Way

is an important contribution to the study of the phenomenon that is the global luxury industry.;

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The Luxury Strategy

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;

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Building Consumer-Brand Relationship in Luxury Brand Management

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the;

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Building Consumer-Brand Relationship in Luxury Brand Management

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the;

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Luxury Retail and Digital Management

Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are;

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Luxury Yachting

This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special;

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