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Global Marketing Strategies for the Promotion of Luxury Goods

is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends;

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Developing Successful Global Strategies for Marketing Luxury Brands

global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and;

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Marketing Luxury Goods Online

conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this;

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Digital Channels and Social Media Management in Luxury Markets

; trends, social commerce and CSR and how luxury companies react; identifying the different social media strategies for luxury companies.;

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Digital Channels and Social Media Management in Luxury Markets

; identifying the different social media strategies for luxury companies.;

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Luxury and Fashion Marketing

concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for;

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Luxury and Fashion Marketing

concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for;

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Media Promotion & Marketing for Broadcasting, Cable & the Internet

fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media;

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Global Marketing Management

promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort;

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Global Marketing Management

promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort;

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Global Marketing Management

promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort;

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Global Marketing Management

promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort;

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The Luxury Strategy

luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the;

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The New Luxury Experience: Creating the Ultimate Customer Experience

luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions;

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Luxury Fashion Branding: Trends, Tactics, Techniques

of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning;

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Luxury in Global Perspective

commodities abound, but few scholars have examined the role of luxury goods from a global perspective. This anthology charts the many different;

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Sustainable Luxury

will be essential reading for academics researching sustainable development in the fashion and luxury industries and it will provide invaluable;

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Marketing Management

production, promotion, and movement of goods and services from producers to consumers as well as utilising the marketing resources of an organization;

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Luxury Marketing: A Challenge for Theory and Practice

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;

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The Management of Luxury

strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton;

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The Luxury Market in Brazil

luxury marketing strategies that are specific to the market in question.;

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Brand Management and Marketing of Luxury Goods

2008) and there are good reasons for supposing that the concept will be subject to changes in the future as well. Luxury finds its expression;

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Inside Luxury: The Growth and Future of the Luxury Industry

what the future lies for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets;

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Start-up Marketing Strategies in India

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix;

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Luxury And Pleasure In Eighteenth-Century Britain

Luxury and Pleasure in Eighteenth-Century Britain explores the invention, making, and buying of new, semi-luxury, and fashionable consumer;

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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