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Media Promotion & Marketing for Broadcasting, Cable & the Internet

the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a;

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Introduction to Advertising and Promotion

Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications;

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Electronic Media Management, Revised

- the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough;

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Communication Tomorrow

, marketing, and sales promotion. After examining the trends and changes in established media, the book looks at the information industry and;

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Television in Transition in East Asia

media markets, and the relative importance in the different countries of cable, satellite, digital broadcasting, and the use of the Internet for;

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Television in Transition in East Asia

media markets, and the relative importance in the different countries of cable, satellite, digital broadcasting, and the use of the Internet for;

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Media Policy

and newspapers; the impact of media changes for political and social cultural life; and the significance of the Internet, the first true fruit;

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Media Policy

and newspapers; the impact of media changes for political and social cultural life; and the significance of the Internet, the first true fruit;

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Complete Television, Radio & Cable Industry Guide, 2020

In print for more than seven decades as Broadcasting Yearbook and more recently, Broadcasting & Cable Yearbook, this directory has been the;

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Casting the Nets

A unique personal account of Britain's great digital transformation of its communications networks over the period 1984-2004. including;

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Media Selling

over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served;

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The Art of Social-Network Marketing

The Art of Social-Network Marketing is a collection of Internet-based marketing tips and techniques for the beginner and professional alike;

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Perspectives on the Japanese Media and Content Policies

media policies for film, animation, games and music. The Ministry of Internal Affairs and Communications (MIC), a key media industry;

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An Introductory History of British Broadcasting

through to recent developments in digital broadcasting and the internet. Distinguishing broadcasting from other kinds of mass media, and;

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Media, Telecommunications and Business Strategy

communication technology coupled with a rapidly changing global economy promise a new set of hybrid-media companies that will allow for the full;

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Media, Telecommunications and Business Strategy

communication technology coupled with a rapidly changing global economy promise a new set of hybrid-media companies that will allow for the full;

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The Politics of Southeast Asia's New Media

own mini-moguls, who act as gatekeepers for state interests, as partners to global media companies.;

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Media & Telecommunication Issues

Telecommunications media include radio, cable, satellite services, multimedia, the Internet, cable TV, telephony, broadcast radio and TV;

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Power Without Responsibility

is an essential guide, both for students and teachers of media and communication studies, and for all those involved in the production and;

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Power Without Responsibility

is an essential guide, both for students and teachers of media and communication studies, and for all those involved in the production and;

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Advertising, Promotion, and New Media

advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media;

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Advertising, Promotion And New Media

advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media;

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Electronic Media Law

media. Electronic Media Law is written for mass media students, not for future lawyers, so the text is straightforward and explains;

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Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition

are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other;

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Internet Television

Institute for the Media (EIM), this volume investigates the advent of widely available individual broadband Internet communications and their impact;

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Internet Television

Institute for the Media (EIM), this volume investigates the advent of widely available individual broadband Internet communications and their impact;

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Media Competition and Coexistence

broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to;

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