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Fundamentals Of Advertising

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both;

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Fundamentals of Advertising

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both;

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Advertising and Promotion

Advertising and Promotion 10e editie is een boek van McGraw-Hill uitgegeven bij McGraw-Hill Education (Asia). ISBN 9789814575119

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Social Issues of Advertising

international research, the collection of essays offers a broad view of the interaction between society and advertising, from an introduction to;

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Advertising and Integrated Brand Promotion

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E;

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Advertising and Integrated Brand Promotion

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED;

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Advertising, Promotion, and New Media

technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective;

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Advertising, Promotion And New Media

technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective;

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Introduction to Advertising and Promotion

This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING PROMOTION AND OTHER ASPECTS;

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Ways of Press Promotion

on press promotion and its results. The book is ideal for those who wish to learn about ways of press promotion and press advertising media;

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Advertising and Promotion

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media;

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Advertising and Promotion

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media;

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Cases in Advertising Management

Cases in Advertising Management offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;

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Integrated Marketing Communications In Advertising And Promotion

The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully;

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Mylab Marketing with Pearson Etext -- Access Card -- For Integrated Advertising, Promotion, and Marketing Communications

Mymarketinglab with Pearson Etext -- Standalone Access Card -- For Integrated Advertising, Promotion, and Marketing Communications;

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Advertising Communications And Promotion Management

communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream;

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The Secret Power of Paid Advertising

Social media advertising is the next big thing for brand awareness and promotion in 2019. 2019 is the time to embrace the change in the;

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Advertising, Promotion, and other aspects of Integrated Marketing Communications

research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING;

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Advertising and Integrated Brand Promotion, International Edition

Good advertising is the result of hard work and careful planning. The exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e;

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Advertising and Promotion

Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts;

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to;

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Strategic Advertising Management

is meant to do, and then go on to provide an understanding of what is necessary in the development of effective advertising and promotion. The text;

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Integrated Advertising, Promotion and Marketing Communications

making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing;

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Translating Promotional and Advertising Texts

of personal promotion, business to business promotion, institutional and business to consumer promotion, including advertising. Numerous examples from;

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