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The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both;
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The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both;
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Advertising and Promotion 10e editie is een boek van McGraw-Hill uitgegeven bij McGraw-Hill Education (Asia). ISBN 9789814575119
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international research, the collection of essays offers a broad view of the interaction between society and advertising, from an introduction to;
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Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E;
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Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with;
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selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED;
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technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective;
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technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective;
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This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and;
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communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING PROMOTION AND OTHER ASPECTS;
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on press promotion and its results. The book is ideal for those who wish to learn about ways of press promotion and press advertising media;
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Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media;
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Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media;
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Cases in Advertising Management offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics;
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role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;
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The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully;
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Mymarketinglab with Pearson Etext -- Standalone Access Card -- For Integrated Advertising, Promotion, and Marketing Communications;
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communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream;
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Social media advertising is the next big thing for brand awareness and promotion in 2019. 2019 is the time to embrace the change in the;
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research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING;
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Good advertising is the result of hard work and careful planning. The exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e;
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Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts;
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Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to;
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is meant to do, and then go on to provide an understanding of what is necessary in the development of effective advertising and promotion. The text;
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making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing;
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of personal promotion, business to business promotion, institutional and business to consumer promotion, including advertising. Numerous examples from;
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