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Translating Promotional and Advertising Texts

The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the;

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Translating Promotional and Advertising Texts

The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the;

Vergelijkbare producten zoals Translating Promotional and Advertising Texts

Translating Promotional and Advertising Texts

Promotional and advertising texts come in different forms and account for a considerable share of the translation market;

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Promotional Culture

Advertising has long been analyzed as a pervasive disseminator of cultural values. In a detailed analysis of advertisements as promotional;

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Sport, Promotional Culture and the Crisis of Masculinity

the role of the media and promotional culture within the context of sport. Asking whether sport is the final frontier of masculinity;

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Promotional Culture and Convergence

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are;

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Promotional Culture and Convergence

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are;

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Cigarettes & Smokeless Tobacco

promotional activity by the five largest U.S. cigarette and smokeless tobacco manufacturers.;

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The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and;

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Inside Intel

The first book on 'the most profitable company on earth', by the bestselling author of Virgin King. Backed by a major promotional campaign;

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Advertising

promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the;

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Advertising

promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the;

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Advertising and Identity in Europe

promotional texts. Advertisers have long been aware of the need to target specific groups of consumers and to appeal to them precisely in terms;

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Fundamentals Of Advertising

of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range;

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Fundamentals of Advertising

of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range;

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Promotional Cultures

explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted;

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Marketing Ideas for the Small Business

This is a compendium of simple promotional ideas designed to help small and very small companies to create awareness of themselves and;

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Marketing Ideas for the Small Business

This is a compendium of simple promotional ideas designed to help small and very small companies to create awareness of themselves and;

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Promotional Screen Industries

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional;

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Translation and Tourism

together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a;

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Translation and Tourism

together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a;

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The Online Advertising Playbook

online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning. -Rod DeVar;

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Films That Sell

studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice;

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On Aesthetic and Cultural Issues in Pragmatic Translation

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic;

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Gambling Advertising

highly visible promotional reminders has been identified as an important influence on problem gambling. Gambling critics, activists and some;

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ISE Advertising and Promotion

well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the;

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Translating Writings of Early Scholars in the Ancient Near East, Egypt, Greece and Rome

modern concepts (and terminology) in their translation and which consequences result from this practice? Scholars of various disciplines discuss;

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