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ISE Advertising and Promotion

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this;

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Advertising and Promotion

Advertising and Promotion 10e editie is een boek van McGraw-Hill uitgegeven bij McGraw-Hill Education (Asia). ISBN 9789814575119

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Advertising and Integrated Brand Promotion

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with;

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Advertising and Integrated Brand Promotion

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E;

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Advertising and Promotion

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media;

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Advertising and Promotion

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;

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Mylab Marketing with Pearson Etext -- Access Card -- For Integrated Advertising, Promotion, and Marketing Communications

Mymarketinglab with Pearson Etext -- Standalone Access Card -- For Integrated Advertising, Promotion, and Marketing Communications;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects;

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ISE Contemporary Advertising

is known for its current examples, the author sability to pull from real-world experiences, and the clear writing style.Taking a comprehensive view;

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Advertising, Promotion, and New Media

advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media;

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Advertising, Promotion And New Media

advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media;

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Ways of Press Promotion

on press promotion and its results. The book is ideal for those who wish to learn about ways of press promotion and press advertising media;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all;

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Fundamentals Of Advertising

of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range;

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Fundamentals of Advertising

of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range;

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Integrated Marketing Communications In Advertising And Promotion

The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully;

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Advertising Communications And Promotion Management

communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream;

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The Secret Power of Paid Advertising

Social media advertising is the next big thing for brand awareness and promotion in 2019. 2019 is the time to embrace the change in the;

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Advertising and Integrated Brand Promotion, International Edition

Good advertising is the result of hard work and careful planning. The exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e;

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Advertising, Promotion, and other aspects of Integrated Marketing Communications

research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING;

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Advertising and Promotion

Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts;

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Integrated Marketing Communications In Advertising And Promo

The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully;

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to;

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Integrated Advertising, Promotion and Marketing Communications

making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing;

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Strategic Advertising Management

of promotion as well as alternative ways of delivering advertising and promotion type messages, such as sponsorships and event marketing. A new chapter;

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Translating Promotional and Advertising Texts

of personal promotion, business to business promotion, institutional and business to consumer promotion, including advertising. Numerous examples from;

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