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Fundamentals Of Advertising
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative intro;...
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Fundamentals of Advertising
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative intro;...
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Fundamentals Of Creative Advertising
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key element;...
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Advertising and Promotions
Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International ;...
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Copywriting
This title is the first in the Basics Advertising series, which follows on from the successful The F;...
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Integrated Marketing Communications In Advertising And Promotion
The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND ;...
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Integrated Marketing Communications In Advertising And Promo
The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND ;...
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Advertising Promotion and Other Aspects of Integrated Marketing Communications
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th;...
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Advertising and Integrated Brand Promotion, International Edition
Good advertising is the result of hard work and careful planning. The exciting new ADVERTISING AND I;...
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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition
Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E In;...
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Advertising Management in a Digital Environment
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digita;...
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Advertising Management in a Digital Environment
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digita;...
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
Explore all aspects of marketing communications, from time-honored methods to the newest development;...
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Global Advertising in a Cultural Context
The globalization and saturation of local markets lead to increased international activities of comp;...
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Scientific Advertising - Masters of Marketing Secrets
The time has come when advertising has in some hands reached the status of a science. It is based on;...
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Scientific Advertising
The time has come when advertising has in some hands reached the status of a science. It is based on;...
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Fundamentals of Retailing and Shopper Marketing
Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in market;...
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The Fundamentals and Practice of Marketing
Now established as the standard introductory text, the third edition of this popular book has been t;...
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The Fundamentals of Public Relations
The Fundamentals of Public Relations: What it is and How to Do it Well provides students with a comp;...
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Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...
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Advertising and Popular Culture
Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...
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Advertising Research
This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...
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Concise Encyclopedia of Advertising
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...
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Concise Encyclopedia of Advertising
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...
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Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...
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Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...
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