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Global Advertising Practice in a Borderless World

works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global;

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business;

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Global Advertising in a Cultural Context

cultures and how cultural backgrounds impact buying decisions. With numerous practical illustrations Global Advertising in a Cultural Context gives;

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Advertising and Cultural Politics in Global Times

Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global;

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Advertising and Cultural Politics in Global Times

Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global;

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Global Advertising in a Global Culture

Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change;

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New Vocabularies, Old Ideas

Irishness in the global context continue to draw from a stock of particularisms and that advertising practitioners continue to operate with largely;

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Handbook of Research on International Advertising

research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference;

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Globalisation and Advertising in Emerging Economies

expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about;

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Globalisation and Advertising in Emerging Economies

expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about;

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Handbook of Research on International Advertising

research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Advertising in Developing and Emerging Countries

unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the;

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The Globalization of Advertising

is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global;

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The Globalization of Advertising

is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Advertising

students to the best in contemporary social and cultural theory, while maintaining a stringent focus on advertising-as industry, as cultural form;

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Advertising as Communication

in contemporary society and also places it in its wider cultural and economic context.;

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Advertising as Communication

in contemporary society and also places it in its wider cultural and economic context.;

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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising

campaigns in America and Germany. It sets out to investigate how lacuna theory can be used to show that advertisements reflect a specific cultural;

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Advertising in MENA Goes Digital

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book;

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Advertising in MENA Goes Digital

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book;

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Grammar and Context

examines the interaction of a wide variety of contexts - including socio-cultural, situational and global influences includes a range of different;

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Grammar and Context

place examines the interaction of a wide variety of contexts - including socio-cultural, situational and global influences includes a range;

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Marketing in Developing Countries

Countries: Nigerian Advertising in a Global and Technological Economy will aid current and potential investors and businesses in interpreting the;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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