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Marketing and Advertising, Fourth Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies;
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representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community;
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Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change;
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The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;
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The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;
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that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising;
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that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising;
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Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization;
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Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization;
Vergelijkbare producten zoals Global Marketing and Advertising
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization;
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Marketing and Advertising, Third Edition , offers a mix of theory and practical applications as it covers globalization, global branding strategies;
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contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies;
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contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies;
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Challenges - Global learning in a globalised world. Advertising and Marketing is een boek van Schoeningh Verlag Im;
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advertising and public relations. GLOBAL COMMUNICATION is not only up-to-date, it is supported by a Web site, Global Media Monitor, that provides a;
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cultures and how cultural backgrounds impact buying decisions. With numerous practical illustrations Global Advertising in a Cultural Context gives;
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is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global;
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is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global;
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Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global;
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Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global;
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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising;
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to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a;
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A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;
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A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;
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Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices;
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played a prominent part in global culture. This book traces the development of tobacco and smoking, from ritual refreshment to universal habit.;
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. The focus was also towards masculine values, which were analyzed using Pollay's advertising appeals. Project GLOBE's (Global Leadership and;
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