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Advertising and Cultural Politics in Global Times

Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global;

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Advertising and Cultural Politics in Global Times

Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global;

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Global Advertising Practice in a Borderless World

environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends;

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Global Advertising Practice in a Borderless World

environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends;

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Shoveling Smoke

examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed;

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Shoveling Smoke

examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed;

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Global Advertising in a Global Culture

Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change;

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Global Advertising in a Cultural Context

cultures and how cultural backgrounds impact buying decisions. With numerous practical illustrations Global Advertising in a Cultural Context gives;

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Handbook of Research on International Advertising

, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers;

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Handbook of Research on International Advertising

, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Advertising in Developing and Emerging Countries

This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and;

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Advertising in MENA Goes Digital

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book;

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Advertising in MENA Goes Digital

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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Advertising As Culture

category of human endeavour and experience. It takes a multidisciplinary approach drawing on media and cultural studies and the study of history;

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Globalisation and Advertising in Emerging Economies

expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about;

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Globalisation and Advertising in Emerging Economies

expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about;

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New Vocabularies, Old Ideas

Advertisements are often viewed as indices of cultural change, just as the advertising industry is often imagined as innovative and;

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Marketing in Developing Countries

. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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International Power and International Communication

separate chapters on global news flows, the international trade in cultural products (films, books, advertising, recorded music, periodicals and;

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International Power and International Communication

separate chapters on global news flows, the international trade in cultural products (films, books, advertising, recorded music, periodicals and;

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Global Marketing And Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Soap, Sex And Cigarettes

in colonial times to the latest Web sites for advertising agencies, Soap, Sex and Cigarettes explores how advertising grew in America, how products;

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