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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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Multinational Enterprises and the Global Economy

Multinational Enterprises and The Global Economy provides the readers with the information on the various multinational enterprises and the;

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The Global Market

today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational;

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Advertising as Multilingual Communication

, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational;

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Advertising as Multilingual Communication

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly;

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Global Advertising Practice in a Borderless World

environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends;

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Global Advertising Practice in a Borderless World

environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends;

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Shoveling Smoke

markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned;

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Shoveling Smoke

markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned;

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The Global Advertising Regulation Handbook

serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not;

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Global Advertising Regulation Handbook

serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not;

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Advertising and Societies

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising;

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The Globalization of Advertising

, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies;

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The Globalization of Advertising

, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies;

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Advertising and Cultural Politics in Global Times

Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global;

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Advertising and Cultural Politics in Global Times

Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global;

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Handbook of Research on International Advertising

research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;

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Handbook of Research on International Advertising

research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;

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Challenges - Global learning in a globalised world. Advertising and Marketing

Challenges - Global learning in a globalised world. Advertising and Marketing is een boek van Schoeningh Verlag Im;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Global Advertising in a Global Culture

targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Multinational Corporations and Global Justice

Multinational Corporations and Global Justice: Human Rights Obligations of a Quasi-Governmental Institution addresses the changing role and;

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The role of advertising in Indian women's desire to be fair

multinational companies discovered India's remarkable aspiration for light complexions, more and more fairness products and most importantly;

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The Multinational Enterprise and the Emergence of the Global Factory

The Multinational Enterprise and the Emergence of the Global Factory brings together research papers authored by Peter J. Buckley, focusing;

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