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Advertising as Multilingual Communication

consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new;

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Advertising as Multilingual Communication

multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key;

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Advertising and Multilingual Repertoires

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and;

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English as a Local Language

When analyzed in multilingual contexts, English is often treated as an entity that is separable from its linguistic environment. It;

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English as a Local Language

When analyzed in multilingual contexts, English is often treated as an entity that is separable from its linguistic environment. It;

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Advertising as Communication

of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication;

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Advertising as Communication

of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication;

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Multilingual Youth Practices in Computer Mediated Communication

-generated data from these interactions to show how communication technologies and multilingual resources are deployed to project local as well as;

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Multilingual Youth Practices in Computer Mediated Communication

-generated data from these interactions to show how communication technologies and multilingual resources are deployed to project local as well as;

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Multicultural Health Translation, Interpreting and Communication

. This edited volume brings in interdisciplinary expertise from areas such as translation studies, community interpreting, health communication;

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Developing a Creative and Innovative Integrated Marketing Communication Plan

For advertising and marketing courses in the schools of business and journalism. Able to be used as both a stand alone item or a;

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Social Communication in Advertising

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication;

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Dynamics of International Advertising

marketing as well as for introductory advertising, marketing or mass communication courses seeking to expand coverage of the international dimension.;

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Creating Digital Literacy Spaces for Multilingual Writers

This book argues for the value of digital literacy in the multilingual writing classroom. Against the background of huge changes;

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Creating Digital Literacy Spaces for Multilingual Writers

This book argues for the value of digital literacy in the multilingual writing classroom. Against the background of huge changes;

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Advertising Principles & Practices

changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and;

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The Role of Ethics in Advertising and the Effects of Social Media

will look at ethics in advertising as a way to govern communication between buyers and sellers. In addition, the study will examine the effects;

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Innovation in Advertising and Branding Communication

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range;

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Law for Advertising, Broadcasting, Journalism, and Public Relations

This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with;

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Law for Advertising, Broadcasting, Journalism, And Public Relations

This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with;

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Integrated Marketing Communication

Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written;

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Advertising

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically;

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Advertising

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically;

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The Bare Bones Introduction to Integrated Marketing Communication

appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as;

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The Bare Bones Introduction to Integrated Marketing Communication

appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as;

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