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Advertising and Multilingual Repertoires

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key;

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Advertising as Multilingual Communication

within a multicultural and multilingual marketplace.;

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Advertising as Multilingual Communication

within a multicultural and multilingual marketplace.;

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Connecting School and the Multilingual Home

relationships between schools and multilingual families are a crucial aspect of all educators' work and that no single strategy will work for all;

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New Migrations, New Multilingual Practices, New Identities

multilingual practices, such as translanguaging, and how new identities are negotiated during conversational acts. The book will be of interest to;

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Plurilingual Pedagogies for Multilingual Writing Classrooms

* Presents a wide range of pedagogies and strategies that center students' linguistic repertoires as strengths * Contributions from top;

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Academic Biliteracies

or writing - and how increasingly multilingual higher education campuses open up the possibility for students to exploit their multilingual;

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Multilingual Youth Practices in Computer Mediated Communication

-generated data from these interactions to show how communication technologies and multilingual resources are deployed to project local as well as;

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Multilingual Youth Practices in Computer Mediated Communication

-generated data from these interactions to show how communication technologies and multilingual resources are deployed to project local as well as;

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Academic Biliteracies

or writing - and how increasingly multilingual higher education campuses open up the possibility for students to exploit their multilingual;

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Language Diversity in the Sinophone World

captured by planning frameworks and the ideologies, identities, repertoires, and competences intertwined within these different multilingual;

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The Complex and Dynamic Languaging Practices of Emergent Bilinguals

affordances of dynamic, multilingual learning contexts in expanding emergent bilingual children's linguistic repertoires and supporting their;

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The Complex and Dynamic Languaging Practices of Emergent Bilinguals

affordances of dynamic, multilingual learning contexts in expanding emergent bilingual children's linguistic repertoires and supporting their;

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Envisioning TESOL through a Translanguaging Lens

To respond to the multilingual turn in language education, this volume constitutes a challenge to the traditional, monolingual, and native;

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Language, Discourse and Identity in Central Europe

Central Europe has always been a highly multilingual region but how has this been affected by the social and political transformations;

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English as a Local Language

is often the case, however, that multilinguals use English in hybrid and transcultural ways. This book explores how multilingual East Africans make;

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English as a Local Language

is often the case, however, that multilinguals use English in hybrid and transcultural ways. This book explores how multilingual East Africans make;

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Identity Constructions in Bilingual Advertising

, critical sociolinguistics, multilingual studies and multimodal discourse analysis. By delving into the cognitive process of identity constructions;

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Identity Constructions in Bilingual Advertising

, critical sociolinguistics, multilingual studies and multimodal discourse analysis. By delving into the cognitive process of identity constructions;

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The Intercultural Professional

internationally, deploy their unique linguistic, cultural and intercultural repertoires in their work. This book examines the ways in which professionals;

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The Intercultural Professional

internationally, deploy their unique linguistic, cultural and intercultural repertoires in their work. This book examines the ways in which professionals;

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Translating Promotional and Advertising Texts

or similar departments whose responsibilities include involvement in the management of multilingual advertising and promotion activities. ;

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Multilingual Education

This cutting edge volume explores holistic trends in multilingualism, analysing the processes of both 'becoming multilingual' and 'being;

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Multilingual Approaches for Teaching and Learning

Multilingual Approaches for Teaching and Learning outlines the opportunities and challenges of multilingual approaches in mainstream;

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Beyond Bilingualism

prevalence of individual multilingualism and the need for individuals to have multilingual proficiency. While multilingualism and multilingual;

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