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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key;

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Advertising and Multilingual Repertoires

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and;

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Multilingual Youth Practices in Computer Mediated Communication

-generated data from these interactions to show how communication technologies and multilingual resources are deployed to project local as well as;

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Multilingual Youth Practices in Computer Mediated Communication

-generated data from these interactions to show how communication technologies and multilingual resources are deployed to project local as well as;

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Advertising as Multilingual Communication

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products;

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Advertising as Multilingual Communication

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly;

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Plurilingual Pedagogies for Multilingual Writing Classrooms

* Presents a wide range of pedagogies and strategies that center students' linguistic repertoires as strengths * Contributions from top;

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Academic Biliteracies

repertoires in and around reading/writing for academic purposes. Chapters range from cases of informal student use of different written languages, to;

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Academic Biliteracies

repertoires in and around reading/writing for academic purposes. Chapters range from cases of informal student use of different written languages, to;

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New Migrations, New Multilingual Practices, New Identities

multilingual practices, such as translanguaging, and how new identities are negotiated during conversational acts. The book will be of interest to;

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Multilingualism

What does it mean to young people to be multilingual? What do multilingual speakers' linguistic resources mean to them? Are they happy to;

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Language Maintenance and Shift

What motivates some linguistic minorities to maintain their language? Why do others shift away from it rather quickly? Are there specific;

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Language Maintenance and Shift

What motivates some linguistic minorities to maintain their language? Why do others shift away from it rather quickly? Are there specific;

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English as a Local Language

When analyzed in multilingual contexts, English is often treated as an entity that is separable from its linguistic environment. It;

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English as a Local Language

When analyzed in multilingual contexts, English is often treated as an entity that is separable from its linguistic environment. It;

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The Multilingual Turn in Languages Education

Starting from the key idea that learners and teachers bring diverse linguistic knowledge and resources to education, this book establishes;

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Multilingual Turn in Languages Education

Starting from the key idea that learners and teachers bring diverse linguistic knowledge and resources to education, this book establishes;

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From Equity Insights to Action

, linguistic, literacy, and social-emotional growth is ensured to the fullest potential. This ready-to-use guide offers practical, classroom-level;

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Language Diversity in the Sinophone World

of multilingualism in the Sinophone world, highlighting language diversity and opening up the burgeoning field of Sinophone studies to new perspectives from;

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Multilingual Brazil

, language resources, ideologies and social identities that have emerged in the country's contemporary multilingual landscape. The book elucidates;

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Envisioning TESOL through a Translanguaging Lens

To respond to the multilingual turn in language education, this volume constitutes a challenge to the traditional, monolingual, and native;

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Patterns in Language

linguistic knowledge can enhance and enrich the analysis of texts. The authors borrow from traditional stylistics but focus primarily on the;

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Multilingual Computer Assisted Language Learning

bringing together two, thus far distinct, fields of research: CALL and multilingual approaches to language learning. The collection includes;

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Multilingual Computer Assisted Language Learning

bringing together two, thus far distinct, fields of research: CALL and multilingual approaches to language learning. The collection includes;

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Connecting School and the Multilingual Home

of families' cultures and language repertoires. Educators can reframe their work by learning from families and building on the strengths;

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Integrating Content and Language in Multilingual Universities

important consideration in the endeavors to address linguistic diversity at universities, which has resulted from the growing teacher and student;

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